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Absatz
Marktforschung
12,348
Market research
6,602
Theorie
1,682
Theory
1,663
Konsumentenverhalten
1,624
Consumer behaviour
1,612
Deutschland
1,474
Germany
1,061
Marketing
973
Konferenzen und Kongresse
951
Vereinigte Staaten
900
Marketingmanagement
701
Marketing management
676
USA
548
Verbraucher
509
United States
490
Beziehungsmarketing
362
Relationship marketing
362
Marketingtheorie
270
Marketing theory
261
Innovation
252
Werbung
252
Qualitative Methode
247
Befragung
239
Conjoint-Analyse
237
Conjoint analysis
234
Interview
229
Scientific method
227
Wissenschaftliche Methode
227
Qualitative method
226
Bibliometrics
223
Bibliometrie
223
Markenartikel
220
Internet
191
Verbraucherverhalten
177
Welt
175
Absatzpolitik
173
Prognoseverfahren
172
Messung
171
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All
Undetermined
8
Free
4
Type of publication
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Book / Working Paper
268
Article
68
Journal
1
Type of publication (narrower categories)
All
Hochschulschrift
21
Article in journal
16
Aufsatz in Zeitschrift
16
Graue Literatur
9
Non-commercial literature
9
Aufsatzsammlung
8
Konferenzschrift
6
Thesis
6
Lehrbuch
5
Arbeitspapier
4
Working Paper
4
Wörterbuch
4
Bibliografie
3
Collection of articles of several authors
3
Sammelwerk
3
Aufsatz im Buch
2
Bibliografie enthalten
2
Bibliography included
2
Book section
2
Dictionary (multilingual)
2
Enzyklopädie
2
Mikroform
2
Textbook
2
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Einführung
1
Fallstudiensammlung
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
Rangliste
1
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1
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Language
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English
161
Undetermined
103
German
66
French
5
Hungarian
4
Czech
1
Italian
1
Dutch
1
Norwegian
1
Romanian
1
Spanish
1
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Author
All
Kotler, Philip
4
Bailey, Earl L.
3
Mentzer, John T.
3
Szabó, László
3
Albach, Horst
2
Albaum, Gerald S.
2
Albrecht, Bruno
2
Alexis, Marcus
2
Beckman, Theodore N.
2
Bolt, Gordon John
2
Boyd jr., Harper W.
2
Boyd, Harper W.
2
Brown, Milton P.
2
Cardozo, Richard N.
2
Davidson, William R.
2
Day, Ralph L.
2
Engel, James F.
2
Geiger, Siegfried
2
Green, Paul E.
2
Hancock, Robert Spencer
2
Heidingsfield, Myron Samuel
2
Heyn, Wolfgang
2
Hirst, M.
2
Holloway, Robert J.
2
Holloway, Robert John
2
Hruschka, Harald
2
Kaplan, Robert M.
2
Keegan, Warren J.
2
King, Robert L.
2
Koschnick, Wolfgang J.
2
Levitt, Theodore
2
Littlefield, James E.
2
McCarthy, E. Jerome
2
Meloan, Taylor W.
2
Moon, Mark A.
2
Mulvihill, Donald F.
2
Murdick, Robert Gordon
2
Nenning, Manfred
2
Nepveu-Nivelle, Frédéric
2
Ratti, Giuseppe
2
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Institution
All
American Marketing Association
5
Országos Ms̋zaki Információs Központ és Könyvtár
3
Esomar
2
European Society for Opinion and Marketing Research
2
Mediterranean Social Sciences Research Council in Kairo
2
Nihon Bōeki Shinkōkai
2
American Management Association / Marketing Division
1
American Marketing Association conferences, '66/'77
1
American Public Transit Association, APTA
1
Association francaise de marketing
1
Bundesverband der Deutschen Industrie
1
Central Treaty Organization
1
Deutsche Gesellschaft für Operations-Research / Arbeitsgruppe Prognoseverfahren im Marketing
1
FAO
1
Georgia State University
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Ifo-Institut für Wirtschaftsforschung
1
Industrial Marketing Conference 1971
1
Institut Européen d'Administration des Affaires, Cours de Marketing, Bibliothèque et Centre de Documentation
1
Institut für Markt und Verbrauchsforschung
1
Instituttet for Markedsføring i Oslo
1
Internationale Vereinigung Studenten
1
Internationales Arbeitsamt
1
Irish Management Institute
1
M.P.C. and Associates Ltd.
1
Market Research Council
1
Marketing Science Institute
1
München / Universität / Seminar für Absatzwirtschaft
1
National Industrial Conference Board
1
National Transit Marketing Conference
1
Otto-Friedrich-Universität Bamberg
1
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
1
Rumänien / Ministerul Educatiei si Învătămîntului
1
Sales executives club of New York
1
Seminar on Market Research and M.M.I.S
1
Springer Fachmedien Wiesbaden
1
Stanford University / International Center for the Advancement of Management Education
1
U.S. Agency for International Development
1
U.S. Department of Transportation, Urban Mass Transportation Administration, Office of Transit Management
1
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Published in...
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Holt, Rinehart and Winston marketing series
5
Wiley marketing series
5
Overseas business reports : OBR
4
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
4
European marketing research review
3
Journal of marketing
3
McGraw-Hill series in marketing
3
Schriften zur Handelsforschung
3
Series / American Marketing Association
3
A century of marketing
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
Conference Board report
2
Esomar congress
2
European journal of operational research : EJOR
2
Europäische Hochschulschriften / 5
2
International's series in marketing
2
JETRO marketing series
2
Journal of business economics : JBE
2
Kleiner Almanach der Marktforschung
2
Prentice-Hall international series in management
2
Reihe Quantitative Ökonomie : Ökon
2
The Wiley marketing series
2
Warwick research in industrial and business studies
2
(An I.L.O. programmed book)
1
(Prentice-Hall international series in management)
1
(U.S. Dep. of Commerce. Off. of Domestic Commerce. Industrial Series
1
47. National Conference, American Marketing Association, 15.-17.6.1964, Proceedings
1
A Harper International Student Reprint
1
A Publication of the Department of Marketing and Business Logistics, Graduate School of Business Administration, University of Southern California
1
A Szocialista vállalat
1
AMA Bibliography Series, American Marketing Association
1
AMA bibliography series
1
Absatzwirtschaft, Hrsg.: Absatzwirtschaftliche Gesellschaft, Nürnberg, Deutsche Marketing-Vereinigung, Düsseldorf
1
Advances in business and management forecasting
1
American Management Association. Special report
1
American Marketing Association (Chicago). Monograph series
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapier / Institut für Markt- und Verbrauchsforschung im Fachbereich Wirtschaftswissenschaft an der Freien Universität Berlin
1
Bamberger betriebswirtschaftliche Beiträge
1
Bank-Betrieb : Zeitschrift für Bankpolitik u. Bankpraxis
1
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Source
All
ECONIS (ZBW)
334
USB Cologne (EcoSocSci)
3
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of
337
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1
Direktmarketing in der Investitionsgüterwerbung : Chancen u. Grenzen ; Protokoll 24. Würzburger Werbefachgespräch, 20./21. Febr. 1986
1986
Persistent link: https://www.econbiz.de/10003477827
Saved in:
2
Die Auseinandersetzung um die Verkaufsfläche und um die Preise : Internationales Symposium AIDA ; Genf. 24./25. April 1967 ; Sammelband der Berichte
1967
Persistent link: https://www.econbiz.de/10003478170
Saved in:
3
Southern Marketing Association Conference
1988
Persistent link: https://www.econbiz.de/10003683186
Saved in:
4
Dynamik aus Spannungsfeldern : Deutsche Marfketing-Vereinigung
1984
Persistent link: https://www.econbiz.de/10003534997
Saved in:
5
Turin Conference on Business Management Education, Turin, 6th - 9th September, 1956 : Organisation for European Economic Cooperation, European Productivity Agency
1956
Persistent link: https://www.econbiz.de/10003655672
Saved in:
6
CENTO Seminar on the Marketing of Agricultural Products, Yalova, August 1976
Kişlali, Sevinç
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10001412451
Saved in:
7
Bankautomation und Bankmarketing : die Sparkassen im Spannungsfeld neuer Technologien und Märkte ; Tagung am 27. und 28. Februar 1986, Wien
Bühler, Wilhelm
(
ed.
)
-
1986
Persistent link: https://www.econbiz.de/10013382912
Saved in:
8
Marketing classics : a selection of influential articles
Enis, Ben M.
(
contributor
);
Cox, Keith Kohn
(
contributor
)
-
1985
-
5. ed
Persistent link: https://www.econbiz.de/10000743031
Saved in:
9
Problems in marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
10
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
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