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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1977 - Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.
Persistent link: https://www.econbiz.de/10000049354
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Arbeitsbuch zu Marketing-Management
Kotler, Philip - 1975 - 2. Aufl
Persistent link: https://www.econbiz.de/10000077532
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1974 - Deutsche Übers. der 2. Aufl.
Persistent link: https://www.econbiz.de/10000311749
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Marketing decision making : a model building approach
Kotler, Philip - 1971
Persistent link: https://www.econbiz.de/10000576686
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From sales obsession to marketing effectiveness
Kotler, Philip - In: Harvard business review : HBR 55 (1977) 6, pp. 67-75
Persistent link: https://www.econbiz.de/10002239266
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Marketing during periods of shortage
Kotler, Philip - In: Journal of marketing 38 (1974) 3, pp. 20-29
Persistent link: https://www.econbiz.de/10002239725
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Operations research in marketing
Kotler, Philip - In: Analytical viewpoints in marketing management, (pp. 106-123). 1968
Persistent link: https://www.econbiz.de/10002239881
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Strategies for introducting marketing into nonprofit organizations
Kotler, Philip - In: Journal of marketing 43 (1979) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10002240488
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Defining the limits of marketing
Kotler, Philip - In: Combined proceedings (Spring Conference + Fall Conference) (1973), pp. 48-56
Persistent link: https://www.econbiz.de/10003607060
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Von fanatischem Umsatzstreben zu wirkungsvollem Marketing
Kotler, Philip - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1979) 1, pp. 7-16
Persistent link: https://www.econbiz.de/10003607069