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Absatz
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Mahajan, Vijay
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Kerin, Roger A.
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Conference on Advances in Innovation Diffusion Models <1983, Harvard>
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Wharton School <Philadelphia, Pa.>
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Introduction strategy for new products with positive and negative word-of-mouth
Mahajan, Vijay
;
Muller, Eitan
;
Kerin, Roger A.
- In:
Management science : journal of the Institute for …
30
(
1984
)
12
,
pp. 1389-1404
Persistent link: https://www.econbiz.de/10003600161
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2
Innovation diffusion models of new product acceptance : [based on ... a conference on advances in innovation diffusion models held in October 1983 at Harvard Univ.]
Mahajan, Vijay
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10004561875
Saved in:
3
New product diffusion models : [outcome of a conference that was held September 1998 at the Wharton School, University of Pennsylvania]
Mahajan, Vijay
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10004604980
Saved in:
4
Innovation diffusion models of new product acceptance
Mahajan, Vijay
(
ed.
)
-
1986
Persistent link: https://www.econbiz.de/10013452366
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