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Arbeitspapier / Institut für Marketing, Universität Mannheim
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ECONIS (ZBW)
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Drivers of peak sales for pharmaceutical brands
Fischer, Marc
;
Leeflang, Peter
;
Verhoef, Peter C.
- In:
Quantitative marketing and economics : QME
8
(
2010
)
4
,
pp. 429-460
Persistent link: https://www.econbiz.de/10008826272
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2
Metakriterien der Abweichungsanalyse und deren Anwendung zur Bewertung von Umsatzflußverfahren
Bauer, Hans H.
- In:
Journal of business economics : JBE
68
(
1998
)
12
,
pp. 1341-1366
Persistent link: https://www.econbiz.de/10001254543
Saved in:
3
Strategische Marktanalyse mit Hilfe der Umsatzflußanalyse : eine Anwendungsstudie für den deutschen Generikamarkt
Bauer, Hans H.
-
1997
Persistent link: https://www.econbiz.de/10013416585
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