Similar Search Results

Bonoma, Thomas V.; Shapiro, Benson P. - In: Industrial marketing management : the international … 13 (1984) 4, pp. 257-268

Persistent link: https://www.econbiz.de/10001944235

Shapiro, Benson P. - In: Harvard business review : HBR 55 (1977) 5, pp. 104-114

Persistent link: https://www.econbiz.de/10002791636

Bonoma, Thomas V. - 1984

Persistent link: https://www.econbiz.de/10000149314

Bonoma, Thomas V. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1983) 3, pp. 15-21

Persistent link: https://www.econbiz.de/10003498931

Shapiro, Benson P.; Posner, Ronald S. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1983) 1, pp. 34-42

Persistent link: https://www.econbiz.de/10003655402