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Marketing. Basic concepts and decisions
Pride, William M.; Ferrell, O. C. - 1977
Persistent link: https://www.econbiz.de/10000558157
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Mail order marketing
Ornstien, Edwin J. - 1970
Persistent link: https://www.econbiz.de/10000533741
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Motivation research and marketing management
Newman, Joseph William - 1957
Persistent link: https://www.econbiz.de/10000674516
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Strategic market planning : the pursuit of competitive advantage
Day, George S. - 1984
Persistent link: https://www.econbiz.de/10000711635
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Marketing classics : a selection of influential articles
Enis, Ben Melvin (compiler); Cox, Keith K. (contributor) - 1969
Persistent link: https://www.econbiz.de/10000570048
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Die Identifikation von Marktsegmenten
Kaiser, Andreas - 1978
Persistent link: https://www.econbiz.de/10000063765
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Multivariate analysis in marketing : theory and application
Aaker, David A. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000050372
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Das Konsumentenverhalten : Grundlagen für die Marktforschung
Müller-Hagedorn, Lothar - 1986
Persistent link: https://www.econbiz.de/10009701286
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Marktstrategie ohne Geheimnisse : von der Planung absatzwirtschaftlicher Erfolge
Stackelberg, Karl-Georg von - 1969
Persistent link: https://www.econbiz.de/10014343425