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Promotional strategy
Engel, James F.; Wales, Hugh G.; Warshaw, Martin R. - 1967
Persistent link: https://www.econbiz.de/10003213922
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Introduction to marketing management : text and cases
Rewoldt, Stewart H.; Scott, James D.; Warshaw, Martin R. - 1969
Persistent link: https://www.econbiz.de/10003152472
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Introduction to marketing management : text and cases
Scott, James D. - 1985 - 5. ed.
Persistent link: https://www.econbiz.de/10013481534