Introduction to marketing management : text and cases
Year of publication: |
1969
|
---|---|
Authors: | Rewoldt, Stewart H. ; Scott, James D. ; Warshaw, Martin R. |
Publisher: |
Homewood/Ill. : Irwin Georgetown/Ont. : Irwin-Dorsey |
Subject: | Marktforschung | Absatzpolitik | Produktgestaltung | Preisgestaltung | Absatzorganisation | Marketingmanagement | Marketing management | Marketing |
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