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Specialty advertising in marketing
Herpel, George Lloyd; Collins, Richard A. - 1972
Persistent link: https://www.econbiz.de/10000555911
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Analitical marketing
Simon, Leonard S.; Freimer, Marshall - 1970
Persistent link: https://www.econbiz.de/10000675043
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Economic analysis for marketing decisions
Palda, Kristian S. - 1969
Persistent link: https://www.econbiz.de/10000569399
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Macro marketing
Moyer, Reed; Hutt, Michael D. - 1978 - 2. ed
Persistent link: https://www.econbiz.de/10000040796
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Brand loyalty and barriers to entry
Schmalensee, Richard - In: Southern economic journal 40 (1974) 4, pp. 579-588
Persistent link: https://www.econbiz.de/10002785074
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Promotional strategy
Engel, James F.; Wales, Hugh G.; Warshaw, Martin R. - 1967
Persistent link: https://www.econbiz.de/10003213922
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Merchandising in action
Dyer, Lee W. - 1972
Persistent link: https://www.econbiz.de/10003184688
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Optimal and near optimal price and advertising strategies for finite and infinite horizons
Welam, Ulf Peter - In: Management science : journal of the Institute for … 28 (1982) 11, pp. 1313-1327
Persistent link: https://www.econbiz.de/10002993581
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Determining promotional strategy : an investigation of the advertising/sales promotion allocation decision process
Strang, Roger Andrew - 1977
Persistent link: https://www.econbiz.de/10002912776
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How to run a sales meeting
Hegarty, Edward J. - 1944
Persistent link: https://www.econbiz.de/10002767580