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Mit der Rationalisierung im Marketing steigen die Werbeaufwendungen in Fachzeitschriften kräftig : aber die Fachstatistik ist ein Irrgarten mit vielen Fallstricken
Grossmann, Hans - In: GFM-Mitteilungen zur Markt- und Absatzforschung 18 (1972) 3, pp. 99-100
Persistent link: https://www.econbiz.de/10002533179
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Marketing management models
Montgomery, David B. (contributor) - In: Management science : journal of the Institute for … 18 (1971) 45, pp. P1-P128
Persistent link: https://www.econbiz.de/10002509808
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Market segment response to the marketing decision variables
McCann, John M. - In: Journal of marketing research : JMR 11 (1974) 4, pp. 399-412
Persistent link: https://www.econbiz.de/10002412788
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Specialty advertising in marketing
Herpel, George Lloyd; Collins, Richard A. - 1972
Persistent link: https://www.econbiz.de/10000555911
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Analitical marketing
Simon, Leonard S.; Freimer, Marshall - 1970
Persistent link: https://www.econbiz.de/10000675043
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Economic analysis for marketing decisions
Palda, Kristian S. - 1969
Persistent link: https://www.econbiz.de/10000569399
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Macro marketing
Moyer, Reed; Hutt, Michael D. - 1978 - 2. ed
Persistent link: https://www.econbiz.de/10000040796
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Brand loyalty and barriers to entry
Schmalensee, Richard - In: Southern economic journal 40 (1974) 4, pp. 579-588
Persistent link: https://www.econbiz.de/10002785074
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Promotional strategy
Engel, James F.; Wales, Hugh G.; Warshaw, Martin R. - 1967
Persistent link: https://www.econbiz.de/10003213922
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Merchandising in action
Dyer, Lee W. - 1972
Persistent link: https://www.econbiz.de/10003184688