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Marketing decision making : a model building approach
Kotler, Philip - 1971
Persistent link: https://www.econbiz.de/10000576686
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Marketing management and strategy : a reader
Kotler, Philip (ed.); Cox, Keith (contributor) - 1980 - Rev. ed.
Persistent link: https://www.econbiz.de/10000582543
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Demarketing, yes, demarketing
Kotler, Philip; Levy, Sidney J. - In: Harvard business review : HBR 49 (1971) 6, pp. 74-80
Persistent link: https://www.econbiz.de/10002239090
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The marketing audit comes of age
Kotler, Philip; Gregor, William; Rogers, William - In: Strategic marketing : planning, implementation, and control, (pp. 109-127). 1984
Persistent link: https://www.econbiz.de/10002239696
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Strategic remarketing : the preferred response to shortages and inflation
Kotler, Philip; Balachandran, V. - In: Sloan management review 17 (1975) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10002240484
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Beyond marketing : the furthering concept
Levy, Sidney J.; Kotler, Philip - In: California management review 12 (1969) 2, pp. 67-73
Persistent link: https://www.econbiz.de/10002376433
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Strategies for high market-share companies
Bloom, Paul N.; Kotler, Philip - In: Harvard business review : HBR 53 (1975) 6, pp. 63-72
Persistent link: https://www.econbiz.de/10001933008
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Die asiatische Herausforderung : Antwort auf neue Marketingstrategien
Kotler, Philip - 1986
Persistent link: https://www.econbiz.de/10014002320
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Readings in marketing management
Kotler, Philip (contributor); Cox, Keith K. (contributor) - 1972
Persistent link: https://www.econbiz.de/10000048638