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Absatzpolitik
Betriebsplanung
2
Absatztechnik
1
Betriebsführung
1
Betriebskosten
1
Lagerhaltung
1
Preis
1
Preisgestaltung
1
Produktions <modell>
1
Vereinigte Staaten
1
Werbungsausgaben
1
Werbungsbetrieb
1
advertising rules
1
marketing
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Welam, Ulf Peter
2
Gensch, Dennis H.
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Operations research
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ECONIS (ZBW)
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Optimal and near optimal price and advertising strategies for finite and infinite horizons
Welam, Ulf Peter
- In:
Management science : journal of the Institute for …
28
(
1982
)
11
,
pp. 1313-1327
Persistent link: https://www.econbiz.de/10002993581
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2
Optimal price and promotion for interdependent
Gensch, Dennis H.
;
Welam, Ulf Peter
- In:
Operations research
22
(
1974
)
4
,
pp. 746-755
Persistent link: https://www.econbiz.de/10002228526
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