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~subject:"Absatzpolitik"
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Werbung als Investition
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Absatzpolitik
Werbungsbetrieb
582
Vereinigte Staaten
183
Werbung
79
Werbungsmittel
38
Marktforschung
37
Advertising
28
Werbungsausgaben
24
Deutschland
23
Werbungsunternehmung
18
Werbewirkung
16
Großbritannien
15
Werbungsforschung
13
Verbraucher
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Preisgestaltung
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Markenartikel
9
Marktpsychologie
9
Rundfunkwerbung
9
Theorie
9
Theory
9
Werbungspsychologie
9
Wirtschaftskonzentration
9
Produktgestaltung
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Absatz
6
Marktform Oligopol
6
Verbraucherschutz
6
Betriebsertrag
5
Consumer behaviour
5
Innovation
5
Konsumentenverhalten
5
Tabakmarkt
5
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9
English
6
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Barban, Arnold M.
1
Brown, Robert George
1
Collins, Richard A.
1
Day, Ralph L.
1
Dyer, Lee W.
1
Engel, James F.
1
Freimer, Marschal
1
Freimer, Marshall
1
Grosse, W. H.
1
Gunn, Bruce
1
Hegarty, Edward J.
1
Herpel, George Lloyd
1
Hutt, Michael D.
1
Moyer, Reed
1
Ness, Thomas E.
1
Palda, Kristian S.
1
Schmalensee, Richard
1
Simon, Leonard S.
1
Strang, Roger Andrew
1
Wales, Hugh G.
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American Management Association
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Progressive Grocer Magazine
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A Wiley/Hamilton Publication
1
Journal of advertising research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Mississippi Valley journal of business and economics : a publ. of the Division of Business and Economic Research, College of Business Administration, University of New Orleans
1
Southern economic journal
1
The Intext series in marketing
1
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1
The journal of business : B
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ECONIS (ZBW)
15
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1
Specialty advertising in marketing
Herpel, George Lloyd
;
Collins, Richard A.
-
1972
Persistent link: https://www.econbiz.de/10000555911
Saved in:
2
Analitical marketing
Simon, Leonard S.
;
Freimer, Marshall
-
1970
Persistent link: https://www.econbiz.de/10000675043
Saved in:
3
Economic analysis for marketing decisions
Palda, Kristian S.
-
1969
Persistent link: https://www.econbiz.de/10000569399
Saved in:
4
Macro marketing
Moyer, Reed
;
Hutt, Michael D.
-
1978
-
2. ed
Persistent link: https://www.econbiz.de/10000040796
Saved in:
5
Brand loyalty and barriers to entry
Schmalensee, Richard
- In:
Southern economic journal
40
(
1974
)
4
,
pp. 579-588
Persistent link: https://www.econbiz.de/10002785074
Saved in:
6
Promotional strategy
Engel, James F.
;
Wales, Hugh G.
;
Warshaw, Martin R.
-
1967
Persistent link: https://www.econbiz.de/10003213922
Saved in:
7
Merchandising in action
Dyer, Lee W.
-
1972
Persistent link: https://www.econbiz.de/10003184688
Saved in:
8
Optimal and near optimal price and advertising strategies for finite and infinite horizons
Welam, Ulf Peter
- In:
Management science : journal of the Institute for …
28
(
1982
)
11
,
pp. 1313-1327
Persistent link: https://www.econbiz.de/10002993581
Saved in:
9
Determining promotional strategy : an investigation of the advertising/sales promotion allocation decision process
Strang, Roger Andrew
-
1977
Persistent link: https://www.econbiz.de/10002912776
Saved in:
10
How to run a sales meeting
Hegarty, Edward J.
-
1944
Persistent link: https://www.econbiz.de/10002767580
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