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Absatztechnik
Verbraucher
6
Marktforschung
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Consumer behaviour
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Haushaltsrechnung
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1985
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Chicago <Ill., 1969>
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Davis, Harry L.
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Silk, Alvin J.
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Sloan management review
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Interaction and influence processes in personal selling
Davis, Harry L.
;
Silk, Alvin J.
- In:
Sloan management review
13
(
1971/72
)
2
,
pp. 59-76
Persistent link: https://www.econbiz.de/10002070119
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