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Absatzweg
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Doyle, Peter
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Corstjens, Marcel
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Consumer and industrial buying behavior
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Experimental methods in retailing : an assessment
Doyle, Peter
- In:
Consumer and industrial buying behavior
,
(pp. 251-264)
.
1977
Persistent link: https://www.econbiz.de/10002086572
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Channel optimization in complex marketing systems
Corstjens, Marcel
;
Doyle, Peter
- In:
Management science : journal of the Institute for …
25
(
1979
),
pp. 1014-1025
Persistent link: https://www.econbiz.de/10002036255
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