//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Accounting"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Relational, interactive servic...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Accounting
Innovationsmanagement
27
Innovation
21
Innovation management
21
Produktentwicklung
21
New product development
16
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Großbritannien
5
Relationship marketing
5
United Kingdom
5
Packaging
4
Public sector
4
Strategic management
4
Strategisches Management
4
Öffentlicher Sektor
4
Brand management
3
E-commerce
3
Electronic Commerce
3
Entrepreneurship
3
Ernährungsindustrie
3
Food industry
3
Internet shopping
3
KMU
3
Markenführung
3
Market research
3
Product innovation
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
SME
3
Saudi Arabia
3
Technischer Fortschritt
3
Turkey
3
Türkei
3
Verpackung
3
new product development
3
Absorptive capacity
2
Brand loyalty
2
Business process management
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Halliday, Sue Vaux
2
Phillips, Paul
2
Published in...
All
Journal of marketing management : MM
1
The marketing : accounting interface
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning
Phillips, Paul
;
Halliday, Sue Vaux
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 751-770
Persistent link: https://www.econbiz.de/10003768189
Saved in:
2
Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning
Phillips, Paul
;
Halliday, Sue Vaux
- In:
The marketing : accounting interface
,
(pp. 91-109)
.
2016
Persistent link: https://www.econbiz.de/10011442575
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->