O’Sullivan, Grant Anthony; Hanlon, Clare; Spaaij, Ramon; … - In: Journal of Fashion Marketing and Management: An … 21 (2017) 1, pp. 2-15
Purpose The activewear industry would benefit from an evidence-based understanding of how activewear is incorporated into women’s lives and their changing participation in physical activity. Activewear brands may be missing the trend of women moving from organised sport to non-organised and...
