Turnbull, Sarah; Howe-Walsh, Liza; Boulanouar, Aisha - In: Journal of Islamic Marketing 7 (2016) 1, pp. 2-14
Purpose – The purpose of this paper is to bridge the gap between previous examinations of advertising standardisation and consideration of Islamic ethics to develop a better understanding of how Islamic values influence global advertising strategy. Design/methodology/approach – This paper is...
