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~subject:"Advertising"
~subject:"Ökonometrisches Modell"
~type:"book"
~type_genre:"Bibliographie"
~type_genre:"Bibliography included"
~type_genre:"Sammelwerk"
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Advertising
Ökonometrisches Modell
Werbung
300
Theorie
238
Theory
236
Econometric model
124
Deutschland
99
Germany
98
Marketing
78
Ökonometrie
72
United States
56
USA
55
Econometrics
51
Marketingmanagement
48
Welt
47
World
47
Consumer behaviour
45
Konsumentenverhalten
45
Werbewirkung
44
Marketing management
43
Zeitreihenanalyse
40
Advertising effects
38
Macroeconometrics
38
Makroökonometrie
38
Time series analysis
38
Public relations
34
Estimation theory
33
Schätztheorie
33
Öffentlichkeitsarbeit
32
Schätzung
27
Werbepsychologie
26
Kommunikation
25
Psychology of advertising
25
Estimation
24
Internet marketing
22
Online-Marketing
22
Verbraucherverhalten
21
Prognoseverfahren
19
Brand name products
18
EU countries
18
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Undetermined
19
Free
16
Type of publication
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Book / Working Paper
Article
10
Journal
1
Type of publication (narrower categories)
All
Bibliographie
Bibliography included
Sammelwerk
Graue Literatur
1,900
Non-commercial literature
1,900
Working Paper
1,642
Arbeitspapier
1,611
Hochschulschrift
644
Thesis
462
Collection of articles of several authors
391
Aufsatzsammlung
252
Konferenzschrift
223
Lehrbuch
168
Bibliografie enthalten
162
Textbook
154
Dissertation u.a. Prüfungsschriften
147
Conference proceedings
110
Collection of articles written by one author
76
Sammlung
76
Article in journal
56
Aufsatz in Zeitschrift
56
Bibliografie
36
Case study
32
Fallstudie
32
Handbook
30
Handbuch
30
Amtsdruckschrift
27
Government document
27
Festschrift
25
Wörterbuch
23
Ratgeber
21
Nachschlagewerk
19
Reference book
19
Systematic review
19
Übersichtsarbeit
19
Glossar enthalten
17
Glossary included
17
Guidebook
17
Conference paper
16
Konferenzbeitrag
16
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English
410
German
165
Polish
11
Russian
9
French
3
Norwegian
2
Swedish
2
Ukrainian
2
Danish
1
Italian
1
Spanish
1
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Author
All
Barnett, William A.
8
Eisend, Martin
8
Bruhn, Manfred
6
Klein, Lawrence Robert
4
Kloss, Ingomar
4
Moeran, Brian
4
Taylor, Charles Raymond
4
Arbia, Giuseppe
3
Bliemel, Friedhelm
3
Dahlhoff, Hans-Dieter
3
Hendry, David F.
3
Hylleberg, Svend
3
Jorgenson, Dale Weldeau
3
Kroeber-Riel, Werner
3
Labys, Walter C.
3
Meulders, Danièle
3
Morgan, Mary S.
3
Motamen-Samadian, Sima
3
Mukherjee, Avinandan
3
Siegert, Gabriele
3
Terlutter, Ralf
3
Thorson, Esther
3
Wischermann, Clemens
3
Agénor, Pierre-Richard
2
Alleman, James H.
2
Alozie, Emmanuel C.
2
Anselin, Luc
2
Appenzeller, Dorota
2
Arens, William F.
2
Arestis, Philip
2
Auvinen, Juha Yrjö
2
Baldwin, Robert E.
2
Baltagi, Badi H.
2
Barczak, Andrzej Stanisław
2
Binner, Jane M.
2
Buzzell, Robert Dow
2
Christensen, Bent Jesper
2
Deimel, Klaus
2
Diehl, Sandra
2
Duttenhöfer, Stephan
2
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Institution
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Springer Fachmedien Wiesbaden
7
National Bureau of Economic Research
6
European Advertising Academy
4
European Society for Opinion and Marketing Research
4
Applied Econometrics Association
3
Conference on Research in Income and Wealth
2
FernUniversität in Hagen
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
International Institute for Applied Systems Analysis
2
Nordic Council of Ministers
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
"Econometrics of Complex Survey Data Theory and Applications" Conference <2017, Ottawa>
1
Account Planning Group
1
American Marketing Association
1
American Statistical Association
1
Arbeitskreis Politische Ökonomie
1
Artificial Economics Conference <5, 2009, Valladolid>
1
Asian and Pacific Development Centre <Kuala Lumpur>
1
Association d'Econométrie Appliquée
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
BDW, Deutscher Kommunikationsverband
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
CAB International
1
Centre for Economic Policy Research
1
Colloquium on Modern Tools for Business Cycle Analysis <4, 2003, Luxembourg>
1
Conference Entitled Economic Equilibria: Computation and Modelling <1985, Tilburg>
1
Conference Nonlinear Dynamics and Economics <1992, Florenz>
1
Conference on A New Architecture for the US National Accounts <2004, Washington, DC>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Econometric Modelling for Africa <7, 2002, Pretoria>
1
Conference on Panel Data and Labour Market Dynamics <3, 1992, Sandbjerg>
1
Conference on Research in Business Cycles <1998, Stanford, Calif.>
1
Conference on Social Insurance and Pension Research <2001, Århus>
1
Conference on Theory and Evidence in Macroeconomics <1998, Bergamo>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutsche Aktuarvereinigung
1
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Published in...
All
Europäische Hochschulschriften / 5
16
Advances in advertising research
10
Lecture notes in economics and mathematical systems : LNEMS
10
Journal of advertising : official publication of the American Academy of Advertising
9
Contributions to economic analysis
8
Advances in econometrics
7
International symposia in economic theory and econometrics
7
Research
7
Wirtschaftswissenschaftliche Beiträge
7
International studies in economic modelling
6
A National Bureau of Economic Research conference report
5
Advanced texts in econometrics
4
European Advertising Academy
4
Europäische Kulturen in der Wirtschaftskommunikation
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of internet marketing and advertising : IJIMA
4
Studies in empirical economics
4
Advances in finance, accounting, and economics (AFAE) book series
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Advances in spatial science
3
Journal of applied econometrics
3
Premier reference source
3
Schriften zu Marketing und Management
3
Springer eBook Collection / Palgrave Economics & Finance Collection
3
Springer ebook collection / Palgrave Economics and Finance Collection 2000 - 2013
3
SpringerLink / Bücher
3
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
3
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
Zeszyty naukowe
3
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
3
Advanced studies in theoretical and applied econometrics : ASTA
2
Advances in international marketing
2
An Applied Econometrics Association volume
2
An Elgar reference collection
2
Applied Econometrics Association series
2
Economic modelling
2
Finanzwissenschaftliche Schriften
2
Frontiers of economics and globalization
2
Gabler Edition Wissenschaft
2
Gabler Research
2
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Source
All
ECONIS (ZBW)
546
USB Cologne (EcoSocSci)
49
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1
Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A.
-
2007
Persistent link: https://www.econbiz.de/10004875849
Saved in:
2
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2005
-
2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
Saved in:
3
Fashion brands : branding style from Armani to Zara
Tungate, Mark
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004911815
Saved in:
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
5
Global stock markets and portfolio management
Motamen-Samadian, Sima
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004529743
Saved in:
6
Econometrics informing natural resources management : selected empirical analyses
Koundouri, Phoebe
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004802495
Saved in:
7
Dynamic models and their applications in emerging markets
Motamen-Samadian, Sima
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004825697
Saved in:
8
Rationale Erwartungen : Implikationen für Identifikation und Schätzung interdependenter ökonometrischer Modelle
Hünting, Josef
-
1995
Persistent link: https://www.econbiz.de/10000544680
Saved in:
9
Kuppelproduktion : eine theoretische und empirische Analyse am Beispiel der chemischen Industrie
Müller-Fürstenberger, Georg
-
1995
Persistent link: https://www.econbiz.de/10000546085
Saved in:
10
Models and measurement of welfare and inequality
Eichhorn, Wolfgang
(
ed.
)
-
1994
Persistent link: https://www.econbiz.de/10000423102
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