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~subject:"Advertising"
~subject:"Aufsatzsammlung"
~subject:"Data mining"
~subject:"marketing"
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Data Mining - Ein einführender...
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Advertising
Aufsatzsammlung
Data mining
marketing
Marketing
29,196
Data Mining
5,815
Marketingmanagement
3,527
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3,298
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2,766
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1,935
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1,842
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1,371
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1,265
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1,149
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1,104
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1,061
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885
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875
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875
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872
Werbung
847
Economics
834
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771
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769
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753
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748
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730
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672
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640
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Fritz, Wolfgang
27
Rausser, Gordon C.
25
Baesens, Bart
23
Martens, David
21
Bruhn, Manfred
19
Shi, Yong
18
Vasarhelyi, Miklos A.
17
Hippner, Hajo
16
Bhatnagar, Vishal
15
Moro, Sérgio
15
Armstrong, JS
14
Kusiak, Andrew
14
Ranjan, Jayanthi
14
Rita, Paulo
14
Law, Chun Hung Roberts
13
Lessmann, Stefan
13
Osei-Bryson, Kweku-Muata
13
Pepels, Werner
13
Wamba, Samuel Fosso
13
Chamoni, Peter
12
Gambacorta, Leonardo
12
Li, Gang
12
Van den Poel, Dirk
12
Chen, Hsinchun
11
Delen, Dursun
11
Li, Xin
11
Olson, David L.
11
Vanthienen, Jan
11
Barclay, Corlane
10
O'Leary, Daniel E.
10
Vu, Huy Quan
10
Wilde, Klaus D.
10
Aalst, Wil van der
9
Belz, Christian
9
Jayne, Thomas S.
9
Kou, Gang
9
Kumar, Anil
9
Ohsawa, Yukio
9
Perloff, Jeffrey M
9
Porter, Alan L.
9
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IGI Global
63
Department of Agricultural and Resource Economics, University of California-Berkeley
47
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
41
Department of Agricultural, Food and Resource Economics, Michigan State University
24
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
HAL
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
International Labour Organization (ILO), United Nations
19
University of Western Sydney
19
EconWPA
18
National Bureau of Economic Research
16
eSocialSciences
15
Agricultural and Applied Economics Association - AAEA
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
13
Springer Fachmedien Wiesbaden
12
Technische Universität <Braunschweig> / Institut für Marketing
12
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
Information Resources Management Association
10
United States Department of Agriculture, National Animal Health Monitoring System
10
American Marketing Association
9
European Association of Agricultural Economists - EAAE
9
Université Paris-Dauphine (Paris IX)
9
College of Law and Business
8
Economic and Social Commission for Asia and the Pacific (ESCAP), United Nations
8
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
8
School of Marketing and International Business
8
Southern Agricultural Economics Association - SAEA
8
Center for Tobacco Control Research and Education, UC San Francisco
7
College of Business
7
Department of Agribusiness and Applied Economics, North Dakota State University
7
Economics Research, World Bank Group
7
Faculteit Economie en Bedrijfskunde, Universiteit Gent
7
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
6
Keleti Károly Gazdasági Kar, Óbudai Egyetem
6
Princeton University Press
6
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
6
Technische Universität Braunschweig / Institut für Marketing
6
Tilburg University, School of Economics and Management
6
Department of Economics, Oxford University
5
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
5
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Technological forecasting & social change : an international journal
127
Management Science
124
Journal of business research : JBR
85
International journal of production research
76
International journal of business information systems : IJBIS
74
European journal of operational research : EJOR
71
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of information & knowledge management : JIKM
63
Tourism management : research, policies, practice
46
Journal of retailing and consumer services
42
MPRA Paper
41
SpringerLink / Bücher
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
Information systems and e-business management : ISeB
37
Decision support systems : DSS ; the international journal
34
IEEE transactions on engineering management : EM
32
Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series
31
Electronic commerce research
31
Knowledge and information systems : an international journal
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of accounting information systems
28
Information technology and management
26
Ovidius University Annals, Economic Sciences Series
26
European Journal of Operational Research
25
International journal of forecasting
25
Computers & operations research : and their applications to problems of world concern ; an international journal
24
International journal of production economics
24
Springer eBook Collection
24
Journal of management information systems : JMIS
23
Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
Research Memorandum / Graduate School of Business and Economics (GSBE), School of Business and Economics
23
International journal of hospitality management
22
Journal of risk and financial management : JRFM
22
Post-Print / HAL
21
International journal of electronic customer relationship management : IJECRM
20
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
20
Journal of management analytics
20
Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
20
Business process management journal
19
Cogent business & management
19
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ECONIS (ZBW)
6,827
RePEc
1,441
USB Cologne (EcoSocSci)
542
USB Cologne (business full texts)
162
BASE
150
EconStor
107
Other ZBW resources
4
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2
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1
Handbuch Data Mining im
Marketing
: Knowledge Discovery in
Marketing
Databases
Hippner, Hajo
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001409844
Saved in:
2
Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav
;
Aggarwal, Himanshu
;
Rani, Rinkle
- In:
International journal of business information systems : …
23
(
2016
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
Saved in:
3
Categorizing cruise lines by passenger perceived experience
Li, Yiwei
;
Kwortnik, Robert
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
7
,
pp. 941-956
Persistent link: https://www.econbiz.de/10011731364
Saved in:
4
Applying data mining method for
marketing
purpose in social networks : case of Tebyan
Sharifian, Hani
;
Ashtiani, Mohammad Meisam Danesh
; …
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 116-135
Persistent link: https://www.econbiz.de/10011796488
Saved in:
5
360i generates nearly $ 1 billion in revenue for internet paid-search clients
Geraghty, Kevin
;
Sonmezer, Eric
;
Maron, Matthew
;
Ruble, …
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011671880
Saved in:
6
Pervasive information gathering and data mining for efficient business administration
Garrigos-Simon, Fernando J.
;
Llorente, Roberto
;
Morant, …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
4
,
pp. 295-306
Persistent link: https://www.econbiz.de/10011634762
Saved in:
7
The relationship between unstructed information and
marketing
knowledge : an experiment in the US wine market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
8
Special issue on data analytics for
marketing
intelligence
Chern, Ching-Chin
(
contributor
)
- In:
Information systems and e-business management : ISeB
13
(
2015
)
3
,
pp. 399-494
Persistent link: https://www.econbiz.de/10011373603
Saved in:
9
Research trends on Big Data in
marketing
: a text mining and topic modeling based literature analysis
Amado, Alexandra
;
Cortez, Paulo
;
Rita, Paulo
;
Moro, Sérgio
- In:
European research on management and business economics
24
(
2018
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10012051625
Saved in:
10
Big and lean is beautiful : a conceptual framework for data-based learning in
marketing
management
Soyer, Emre
;
Pauwels, Koen
;
Seggie, Steven H.
- In:
Marketing in a digital world
,
(pp. 63-83)
.
2019
Persistent link: https://www.econbiz.de/10012123418
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