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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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Categorizing cruise lines by passenger perceived experience
Li, Yiwei; Kwortnik, Robert - In: Journal of travel research : a quarterly publication of … 56 (2017) 7, pp. 941-956
Persistent link: https://www.econbiz.de/10011731364
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Applying data mining method for marketing purpose in social networks : case of Tebyan
Sharifian, Hani; Ashtiani, Mohammad Meisam Danesh; … - In: International journal of electronic marketing and … 8 (2017) 2, pp. 116-135
Persistent link: https://www.econbiz.de/10011796488
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360i generates nearly $ 1 billion in revenue for internet paid-search clients
Geraghty, Kevin; Sonmezer, Eric; Maron, Matthew; Ruble, … - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 1, pp. 24-37
Persistent link: https://www.econbiz.de/10011671880
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Pervasive information gathering and data mining for efficient business administration
Garrigos-Simon, Fernando J.; Llorente, Roberto; Morant, … - In: Journal of vacation marketing : an international journal 22 (2016) 4, pp. 295-306
Persistent link: https://www.econbiz.de/10011634762
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The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
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Data Mining und Marketing
Klein, Andreas; Hövel, Stefan - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 38 (2009) 2, pp. 201-203
Persistent link: https://www.econbiz.de/10003807995
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An investigation into online reviewers' behavior
Chen, Hua-ning; Huang, Chun-yao - In: European journal of marketing : EJM 47 (2013) 10, pp. 1758-1773
Persistent link: https://www.econbiz.de/10010201716
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Analyzing market baskets by restricted Boltzmann machines
Hruschka, Harald - In: OR spectrum : quantitative approaches in management 36 (2014) 1, pp. 209-228
Persistent link: https://www.econbiz.de/10010251254
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Mining numerical measure of consumers' product evaluation expressed in words based on latent Dirichlet allocation
Wang, Ziang; Yang, Feng - In: Journal of modelling in management 18 (2023) 1, pp. 147-170
Persistent link: https://www.econbiz.de/10014334638