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Data Mining - Ein einführender...
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61
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57
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51
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49
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47
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46
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41
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41
Unger, Fritz
40
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39
Kerin, Roger A.
39
Kleinaltenkamp, Michael
38
Backhaus, Klaus
37
Griffith, Garry R.
37
Diller, Hermann
36
Ahlert, Dieter
35
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35
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35
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35
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Fördergesellschaft Marketing an der Universität Augsburg
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European Society for Opinion and Marketing Research
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Food and Agribusiness Management Review
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farmdoc daily
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Journal of Agribusiness
65
Management science : journal of the Institute for Operations Research and the Management Sciences
65
EB Series
64
Journal of marketing
62
Marketing theory
62
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Australian Journal of Agricultural Economics
60
Food Security Collaborative Working Papers
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Staff Papers / Department of Agricultural, Food and Resource Economics, Michigan State University
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
54
2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
53
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
53
Choices
53
GAZDÁLKODÁS: Scientific Journal on Agricultural Economics
52
Journal of historical research in marketing
52
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1
Handbuch Data Mining im
Marketing
: Knowledge Discovery in
Marketing
Databases
Hippner, Hajo
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001409844
Saved in:
2
Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav
;
Aggarwal, Himanshu
;
Rani, Rinkle
- In:
International journal of business information systems : …
23
(
2016
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
Saved in:
3
Categorizing cruise lines by passenger perceived experience
Li, Yiwei
;
Kwortnik, Robert
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
7
,
pp. 941-956
Persistent link: https://www.econbiz.de/10011731364
Saved in:
4
Applying data mining method for
marketing
purpose in social networks : case of Tebyan
Sharifian, Hani
;
Ashtiani, Mohammad Meisam Danesh
; …
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 116-135
Persistent link: https://www.econbiz.de/10011796488
Saved in:
5
360i generates nearly $ 1 billion in revenue for internet paid-search clients
Geraghty, Kevin
;
Sonmezer, Eric
;
Maron, Matthew
;
Ruble, …
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011671880
Saved in:
6
Pervasive information gathering and data mining for efficient business administration
Garrigos-Simon, Fernando J.
;
Llorente, Roberto
;
Morant, …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
4
,
pp. 295-306
Persistent link: https://www.econbiz.de/10011634762
Saved in:
7
The relationship between unstructed information and
marketing
knowledge : an experiment in the US wine market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
8
Special issue on data analytics for
marketing
intelligence
Chern, Ching-Chin
(
contributor
)
- In:
Information systems and e-business management : ISeB
13
(
2015
)
3
,
pp. 399-494
Persistent link: https://www.econbiz.de/10011373603
Saved in:
9
Research trends on Big Data in
marketing
: a text mining and topic modeling based literature analysis
Amado, Alexandra
;
Cortez, Paulo
;
Rita, Paulo
;
Moro, Sérgio
- In:
European research on management and business economics
24
(
2018
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10012051625
Saved in:
10
Big and lean is beautiful : a conceptual framework for data-based learning in
marketing
management
Soyer, Emre
;
Pauwels, Koen
;
Seggie, Steven H.
- In:
Marketing in a digital world
,
(pp. 63-83)
.
2019
Persistent link: https://www.econbiz.de/10012123418
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