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Capturing the Most Value from Innovation –Strategy Choices of R&D and Marketing Managers
Fischer, Timo; Henkel, Joachim - Technische Universität <München> / Schöller Chair in … - 2010
of profits from them. For new product development, the interplay of marketing and R&Dhas been intensively researched. In …
Persistent link: https://www.econbiz.de/10005870613
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Kundenportale - ein wirksames Bindungsinstrument
Striebeck, Jörg - Intargia GmbH - 2005
"Kundenportale - ein wirksames Bindungsinstrument?" im Marketing Club Frankfurt auf den Grund. Ergebnis: Die großen Potenziale liegen …
Persistent link: https://www.econbiz.de/10005866883
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Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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Die Organische Marketing-Organisation
Bergmann, Gustav - Universität <Siegen> / Lehrstuhl für Marketing - 2001
Vorliegendes Arbeitspapier beschäftigt sich mit der Thematik der organischen Organisation bezogen auf das Marketing. …
Persistent link: https://www.econbiz.de/10005847959
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Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur - In: International journal of Islamic marketing and branding 5 (2020) 3, pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
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A neo-Schumpeterian perspective of innovation, entrepreneurship and entrepreneurial marketing in the age of digitisation
Pattinson, Hugh M. - In: International journal of business environment : IJBE 8 (2016) 2, pp. 87-104
Persistent link: https://www.econbiz.de/10011624586
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Marketing
Oflazoglu, Sonyel (ed.) - 2018
Persistent link: https://www.econbiz.de/10011936740
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Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
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Consumer Response to Perceived Value and Generic Advertising
Salois, Matthew J.; Reilly, Amber - In: Agricultural and Resource Economics Review 43 (2014) 1
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102