//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~subject:"Fernsehprogramm"
~subject:"Großbritannien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Development of Digital TV in E...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Fernsehprogramm
Großbritannien
Fernsehen
1,976
Television
1,260
USA
327
Deutschland
313
Rundfunk
294
television
245
Germany
230
United States
181
Broadcast
180
Television programme
138
Rundfunkpolitik
137
Broadcasting policy
126
Theorie
126
Mediennutzung
121
Werbung
121
Theory
120
Media usage
118
communication technology
105
Internet
104
Fernsehwerbung
102
Television advertising
99
Filmwirtschaft
97
Film industry
95
Media industries
94
Mediensektor
94
EU countries
91
EU-Staaten
91
Aufsatzsammlung
88
Welt
83
Wettbewerb
83
World
81
Werbewirkung
78
Konsumentenverhalten
77
United Kingdom
76
Consumer behaviour
75
Competition
69
Advertising effects
64
more ...
less ...
Online availability
All
Undetermined
70
Free
46
Type of publication
All
Book / Working Paper
177
Article
143
Journal
7
Other
1
Type of publication (narrower categories)
All
Article in journal
117
Aufsatz in Zeitschrift
117
Graue Literatur
38
Non-commercial literature
38
Working Paper
24
Aufsatz im Buch
21
Book section
21
Arbeitspapier
20
Hochschulschrift
14
Thesis
11
Collection of articles of several authors
8
Sammelwerk
8
Aufsatzsammlung
5
Bibliografie enthalten
5
Bibliography included
5
Amtsdruckschrift
3
Conference paper
3
Government document
3
Konferenzbeitrag
3
Konferenzschrift
3
Statistics
3
Statistik
3
Advisory report
2
Case study
2
Conference proceedings
2
Dissertation u.a. Prüfungsschriften
2
Fallstudie
2
Gutachten
2
Bibliographie
1
Catalog of products and producers
1
Enzyklopädie
1
Market information
1
Marktinformation
1
Mehrbändiges Werk
1
Multi-volume publication
1
Produkt- und Herstellerübersicht
1
Rezension
1
Verzeichnis
1
Wörterbuch
1
more ...
less ...
Language
All
English
243
German
53
Undetermined
22
French
10
Spanish
2
Valencian
1
Finnish
1
Italian
1
more ...
less ...
Author
All
Stennek, Johan
5
Anderson, Simon P.
4
Beal, Virginia
4
Bursztyn, Leonardo
4
Cantoni, Davide
4
Coate, Stephen
4
Kind, Hans Jarle
4
Moshary, Sarah
4
Nilssen, Tore
4
Song, Jihong
4
Bellman, Steven
3
Chadi, Adrian
3
Collins, Richard
3
Gunter, Barrie
3
Hoffmann, Manuel
3
Humphreys, Brad R.
3
Pérez, Levi
3
Romaniuk, Jenni
3
Schellhaaß, Horst-Manfred
3
Sørgard, Lars
3
Tainsky, Scott
3
Varan, Duane
3
Wilbur, Kenneth C.
3
Baker, Matthew J.
2
Berg, Hartmut
2
Blumler, Jay G.
2
Briggs, Asa
2
Brown, Allan
2
Comstock, George
2
Elbing, Sabine
2
Etayo, Cristina
2
Evens, Tom
2
Forrest, David
2
Fritsch, Christoph
2
Garnham, Nicholas
2
George, Lisa M.
2
Guitart, Ivan A.
2
Hafkemeyer, Lutz
2
Hervet, Guillaume
2
Holznagel, Bernd
2
more ...
less ...
Institution
All
Großbritannien / Office of Communications
3
Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland
2
Dipartimento di Economia, Università Ca' Foscari Venezia
2
National Bureau of Economic Research
2
Political and Economic Planning
2
British Broadcasting Corporation
1
British Film Institute
1
C.E.P.R. Discussion Papers
1
Carnegie Commission on Educational Television
1
Centre National d'Etudes des Télécommunications <Paris>
1
Centre National du Cinéma et de l'Image Animée
1
Centre d'Etudes et de Recherches sur la Vie Economique dans les Pays Anglo-Saxons <Paris>
1
Department of Economics, Hunter College
1
Direktorenkonferenz der Landesmedienanstalten
1
Frankreich / Conseil supérieur de l'audiovisuel
1
Great Britain / Commission on Industrial Relations
1
Great Britain / Interim Action Committee on the Film Industry
1
Great Britain / Post Office
1
Grossbritannien / Central Office of Information / Reference Division
1
Großbritannien / Department of Trade and Industry
1
Independent Television Authority
1
Institut für Arbeitsmarkt- und Berufsforschung
1
Institut national de la communication audiovisuelle <Bry-sur-Marne>
1
International Film and Television Council
1
John and Mary R. Markle Foundation
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Landesanstalt für Rundfunk Nordrhein-Westfalen
1
Robert Schuman Centre for Advanced Studies
1
Tilburg University, School of Economics and Management
1
UNESCO
1
United States / Congress / House / Committee on the Judiciary
1
Universität Duisburg <1980-2002>
1
Unión de Televisiones Comerciales Asociadas
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Zweites Deutsches Fernsehen
1
Zweites Deutsches Fernsehen <Mainz> / Ausschuss für Kultur und Wissenschaft
1
more ...
less ...
Published in...
All
Journal of marketing communications
5
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
The economic journal : the journal of the Royal Economic Society
4
Arts and the market
3
International journal of sport finance
3
Journal of sports economics
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Prometheus : critical studies in innovation
3
Schriften zur Rundfunkökonomie
3
Applied economics letters
2
European journal of marketing : EJM
2
Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
2
Handbook of media economics ; volume 1
2
Houghton Mifflin Adviser in Marketing
2
IFN working paper
2
Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management
2
Information economics and policy : IEP
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International screen industries
2
JMM : the international journal on media management
2
Journal of marketing research : JMR
2
Journal of media business studies
2
Marketing intelligence & planning
2
NBER Working Paper
2
NBER working paper series
2
P / the Rand Corporation
2
Reports and papers on mass communication
2
Review of industrial organization : RIO
2
Strategien erfolgreicher TV-Marken : eine internationale Analyse
2
Studien zur Ordnungspolitik im Fernsehwesen
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
Working Papers / Dipartimento di Economia, Università Ca' Foscari Venezia
2
Working paper / National Bureau of Economic Research, Inc.
2
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
2
Zur Ökonomie der Unterhaltungsproduktion
2
A BFI book
1
A Bantam book
1
A blueprint book
1
more ...
less ...
Source
All
ECONIS (ZBW)
277
USB Cologne (EcoSocSci)
38
RePEc
8
EconStor
4
BASE
1
Showing
1
-
10
of
328
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
2
Gender and
television
viewership of professional football
Tainsky, Scott
;
Xu, Jie
- In:
International journal of sport finance
14
(
2019
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012155494
Saved in:
3
An exploration of shared services agreements within US local
television
markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
4
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
5
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
6
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
7
Towards a Bourdieusian analysis of the social composition of the UK film and
television
workforce
Randle, Keith
;
Forson, Cynthia
;
Calveley, Moira
- In:
Work, employment & society : a journal of the British …
29
(
2015
)
4
,
pp. 590-606
Persistent link: https://www.econbiz.de/10011325771
Saved in:
8
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
9
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
10
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->