Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~subject:"Fernsehprogramm"
~subject:"Welt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Development of Digital TV in E...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Fernsehprogramm
Welt
Fernsehen
1,999
Television
1,397
USA
331
Deutschland
316
Rundfunk
299
television
248
Germany
233
Broadcast
186
United States
183
Rundfunkpolitik
141
Television programme
141
Broadcasting policy
130
Theorie
128
Mediennutzung
123
Theory
122
Werbung
121
Media usage
120
Internet
114
Großbritannien
107
communication technology
107
Fernsehwerbung
103
Television advertising
100
Filmwirtschaft
99
Film industry
98
Media industries
97
Mediensektor
97
EU countries
93
EU-Staaten
93
Consumer behaviour
91
United Kingdom
89
Aufsatzsammlung
88
Wettbewerb
86
World
82
Konsumentenverhalten
78
Werbewirkung
78
Competition
72
Advertising effects
64
more ...
less ...
Online availability
All
Undetermined
90
Free
60
Type of publication
All
Book / Working Paper
169
Article
150
Journal
5
Other
1
Type of publication (narrower categories)
All
Article in journal
103
Aufsatz in Zeitschrift
103
Graue Literatur
47
Non-commercial literature
47
Working Paper
37
Arbeitspapier
31
Aufsatz im Buch
20
Book section
20
Hochschulschrift
14
Thesis
12
research-article
12
Collection of articles of several authors
10
Sammelwerk
10
Aufsatzsammlung
9
Case study
4
Fallstudie
4
Bibliografie enthalten
3
Bibliography included
3
case-report
3
review-article
3
Amtliche Publikation
2
Conference paper
2
Dissertation u.a. Prüfungsschriften
2
Konferenzbeitrag
2
Konferenzschrift
2
conceptual-paper
2
Advisory report
1
Bibliographie
1
Conference proceedings
1
Fallstudiensammlung
1
Gutachten
1
Market information
1
Marktinformation
1
Reprint
1
Rezension
1
Statistics
1
Statistik
1
Verzeichnis
1
non-article
1
review
1
more ...
less ...
Language
All
English
251
German
54
Undetermined
9
French
7
Italian
2
Spanish
2
Valencian
1
Finnish
1
more ...
less ...
Author
All
Corneo, Giacomo
9
Stennek, Johan
5
Anderson, Simon P.
4
Bursztyn, Leonardo
4
Cantoni, Davide
4
Coate, Stephen
4
Crawford, Gregory S.
4
Kind, Hans Jarle
4
Moshary, Sarah
4
Nilssen, Tore
4
Romaniuk, Jenni
4
Song, Jihong
4
Beal, Virginia
3
Bellman, Steven
3
Chadi, Adrian
3
Evens, Tom
3
Hoffmann, Manuel
3
Humphreys, Brad R.
3
Kataria, Mitesh
3
Pérez, Levi
3
Regner, Tobias
3
Schellhaaß, Horst-Manfred
3
Sjurts, Insa
3
Soni, Pavleen
3
Sørgard, Lars
3
Tainsky, Scott
3
Varan, Duane
3
Vohra, Jyoti
3
Wilbur, Kenneth C.
3
Acheson, A. L. Keith
2
Baker, Matthew J.
2
Berg, Hartmut
2
Besen, Stanley Martin
2
Bruni, Luigino
2
Christopherson, Susan
2
Comstock, George
2
Etayo, Cristina
2
Fritsch, Christoph
2
George, Lisa M.
2
Guitart, Ivan A.
2
more ...
less ...
Institution
All
Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland
2
Dipartimento di Economia, Università Ca' Foscari Venezia
2
John and Mary R. Markle Foundation
2
National Bureau of Economic Research
2
Political and Economic Planning
2
UNESCO
2
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
2
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
British Film Institute
1
C.E.P.R. Discussion Papers
1
Carnegie Commission on Educational Television
1
Centre National du Cinéma et de l'Image Animée
1
Confederation of Indian Industry
1
Department of Economics, Hunter College
1
Great Britain / Interim Action Committee on the Film Industry
1
Great Britain / Post Office
1
Grossbritannien / Central Office of Information / Reference Division
1
Großbritannien / Office of Communications
1
Independent Television Authority
1
Institut für Arbeitsmarkt- und Berufsforschung
1
International Film and Television Council
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Landesanstalt für Rundfunk Nordrhein-Westfalen
1
Robert Schuman Centre for Advanced Studies
1
Tilburg University, School of Economics and Management
1
UNESCO / Department of Mass Communications
1
UNESCO / Division of Free Flow of Information
1
United Nations Educational, Scientific and Cultural Organisation
1
United Nations Educational, Scientific and Cultural Organization
1
United States / Congress / House / Committee on the Judiciary
1
Universität Basel / Institut für Volkswirtschaft
1
Unión de Televisiones Comerciales Asociadas
1
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific
1
Vereinte Nationen / Wirtschaftskommission für Afrika
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Zweites Deutsches Fernsehen
1
Zweites Deutsches Fernsehen <Mainz> / Ausschuss für Kultur und Wissenschaft
1
more ...
less ...
Published in...
All
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
6
Journal of marketing communications
5
Marketing Intelligence & Planning
4
Arts and the market
3
Discussion paper / Centre for Economic Policy Research
3
European Journal of Marketing
3
International journal of sport finance
3
Journal of media business studies
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Prometheus : critical studies in innovation
3
Schriften zur Rundfunkökonomie
3
Strategic Direction
3
The economist
3
Working paper / National Bureau of Economic Research, Inc.
3
Young Consumers
3
CESifo working papers
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Discussion paper series / IZA
2
European journal of marketing : EJM
2
Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
2
Handbook of media economics ; volume 1
2
Houghton Mifflin Adviser in Marketing
2
IFN working paper
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International screen industries
2
JMM : the international journal on media management
2
Journal of Consumer Marketing
2
Journal of marketing research : JMR
2
Kyklos : international review for social sciences
2
Marketing intelligence & planning
2
NBER Working Paper
2
NBER working paper series
2
P / the Rand Corporation
2
Qualitative Market Research: An International Journal
2
R / Rand Corporation
2
Reports and papers on mass communication
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
Working Papers / Dipartimento di Economia, Università Ca' Foscari Venezia
2
Working paper series
2
more ...
less ...
Source
All
ECONIS (ZBW)
276
Other ZBW resources
22
USB Cologne (EcoSocSci)
12
RePEc
8
EconStor
6
BASE
1
Showing
1
-
10
of
325
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Towards a Bourdieusian analysis of the social composition of the UK film and
television
workforce
Randle, Keith
;
Forson, Cynthia
;
Calveley, Moira
- In:
Work, employment & society : a journal of the British …
29
(
2015
)
4
,
pp. 590-606
Persistent link: https://www.econbiz.de/10011325771
Saved in:
2
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
3
An exploration of shared services agreements within US local
television
markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
4
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
5
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
6
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
7
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
8
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
9
Gender and
television
viewership of professional football
Tainsky, Scott
;
Xu, Jie
- In:
International journal of sport finance
14
(
2019
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012155494
Saved in:
10
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
