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~subject:"Advertising"
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Geschichte der Werbung
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Advertising
Geschichte
51,679
History
14,627
Werbung
13,741
Deutschland
8,634
USA
4,960
Wirtschaftsgeschichte
4,568
Economic history
3,789
Werbewirkung
3,742
Advertising effects
3,688
Großbritannien
3,607
United States
3,274
Konsumentenverhalten
2,942
Consumer behaviour
2,936
Germany
2,720
Theorie
2,355
Wirtschaft
2,297
United Kingdom
2,267
Theory
2,191
Welt
2,172
World
2,146
Online-Marketing
1,750
Internet marketing
1,745
Aufsatzsammlung
1,652
Frankreich
1,612
Europa
1,611
Russland
1,557
Österreich
1,260
Politik
1,220
Ökonomische Ideengeschichte
1,150
History of economic thought
1,148
Sowjetunion
1,126
China
1,107
Vereinigte Staaten
1,090
Deutschland <bis 1945>
1,039
Sozialgeschichte
994
Indien
991
Kolonialismus
970
Recht
956
Italien
888
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Undetermined
3,193
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1,788
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Article
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54
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1
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Article in journal
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Graue Literatur
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Book section
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Working Paper
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Arbeitspapier
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Hochschulschrift
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Collection of articles of several authors
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Sammelwerk
190
Thesis
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Aufsatzsammlung
101
Lehrbuch
100
Textbook
92
Konferenzschrift
85
Bibliografie enthalten
55
Bibliography included
55
Conference paper
50
Konferenzbeitrag
50
Case study
45
Fallstudie
45
Conference proceedings
42
Reprint
31
Collection of articles written by one author
27
Sammlung
27
Ratgeber
24
Wörterbuch
23
Guidebook
20
Handbook
20
Handbuch
20
Amtsdruckschrift
19
Government document
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Nachschlagewerk
19
Reference book
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Kaiser, Harry M.
60
Eisend, Martin
48
Taylor, Charles Raymond
37
Pelsmacker, Patrick de
36
Anderson, Simon P.
28
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
25
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Bruhn, Manfred
22
Kind, Hans Jarle
22
Okazaki, Shintaro
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Diehl, Sandra
20
Huh, Jisu
20
Kinnucan, Henry W.
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
19
Ford, John B.
18
Mueller, Barbara
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
17
Dave, Dhaval
16
Jerath, Kinshuk
16
Jullien, Bruno
16
Pepels, Werner
16
Reid, Leonard N.
16
Bagwell, Kyle
15
Choi, Yung Kyun
15
Hackley, Christopher E.
15
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
32
Axel-Springer-Verlag
10
RWI - Leibniz-Institut für Wirtschaftsforschung
10
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Zentralausschuss der Werbewirtschaft
5
European Advertising Academy
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
4
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
IGI Global
3
IP Deutschland GmbH <Köln>
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
Institute of Canadian Advertising
2
International Chamber of Commerce
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
NetLibrary, Inc
2
Nomos Verlagsgesellschaft
2
OECD
2
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Published in...
All
Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
158
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of operational research : EJOR
65
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
54
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
SpringerLink / Bücher
43
Journal of marketing
41
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
CESifo working papers
28
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
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Source
All
ECONIS (ZBW)
9,590
USB Cologne (EcoSocSci)
72
EconStor
10
ArchiDok
2
USB Cologne (business full texts)
1
BASE
1
RePEc
1
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1
The shocking history of advertising
Turner, E. S.
-
1965
-
Rev. ed
Persistent link: https://www.econbiz.de/10002929523
Saved in:
2
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
3
Advertising
Longman, Kenneth A.
-
1971
Persistent link: https://www.econbiz.de/10000576373
Saved in:
4
Information sources in advertising history
Pollay, Richard W.
(
contributor
)
-
1979
-
1. publ
Persistent link: https://www.econbiz.de/10000582428
Saved in:
5
The men who advertise : [an account of successful advertisers, together with hints on the method of advertising]
1978
-
[Nachdr. d. Ausg.] New York 1870
Persistent link: https://www.econbiz.de/10003139019
Saved in:
6
Von der Reklame zum Marketing :
Geschichte
der Wirtschaftswerbung in Deutschland
Reinhardt, Dirk
-
1993
Persistent link: https://www.econbiz.de/10000374500
Saved in:
7
Die Sparkassenwerbung : historische Entwicklung und Zukunftsperspektiven
Mura, Jürgen
(
agent
)
-
1996
Persistent link: https://www.econbiz.de/10000554414
Saved in:
8
Anteil der Reklame an den Änderungen der Konsumgewohnheiten der tschechischen Gesellschaft in der zweiten Hälfte des 19. Jahrhunderts
Vošahlíková, Pavla
- In:
Prague economic and social history papers
4
(
1997/1998
),
pp. 49-66
Persistent link: https://www.econbiz.de/10001408679
Saved in:
9
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
10
Écrivains malgré tout? : une histoire des rédacteurs de la publicité française du XIXe siècle à nos jours
Pelier, Nathalie
-
2015
Persistent link: https://www.econbiz.de/10011417154
Saved in:
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