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Marketing-Management : Informa...
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Advertising
Marketingmanagement
16,903
Marketing management
16,071
Marktforschung
12,249
Market research
6,512
Marketing
4,187
Konsumentenverhalten
3,918
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3,905
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3,695
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3,678
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2,963
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2,547
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2,144
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2,140
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1,728
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1,652
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1,489
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1,485
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1,232
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1,203
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1,188
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1,071
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1,031
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931
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868
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861
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836
Social Web
812
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812
KMU
804
SME
804
Marketingtheorie
758
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739
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Bruhn, Manfred
18
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16
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10
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10
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9
Hackley, Christopher E.
7
Koschnick, Wolfgang J.
6
Pelsmacker, Patrick de
6
Jain, Amit
5
Malik, Garima
5
Taylor, Charles Raymond
5
Yan, Ruiliang
5
Adeola, Ogechi
4
Gijsenberg, Maarten J.
4
Kerr, Gayle
4
Kitchen, Philip J.
4
Laurie, Sally
4
Mortimer, Kathleen
4
Percy, Larry
4
Belch, George E.
3
Boenigk, Michael
3
Czarnecka, Barbara
3
Dahl, Stephan
3
Dekimpe, M. G.
3
Elliott, Richard
3
Forker, Olan D.
3
Hudders, Liselot
3
Jacobi, Erik S.
3
Kerbache, Laoucine
3
Kinnucan, Henry W.
3
Küster-Rohde, Franziska
3
Lee, Janghyuk
3
Lenz, John E.
3
Lepkowska-White, Elzbieta
3
Lloyd, Jenny
3
Pei, Zhi
3
Pilarczyk, Bogna
3
Rosengren, Sara
3
Schultz, Don E.
3
Shimp, Terence A.
3
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4
American Marketing Association
3
Cornell University / Department of Agricultural Economics
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Advertising Research Foundation
2
European Advertising Academy
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
British Market Research Bureau, ltd
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Duncker & Humblot
1
European Society for Opinion and Marketing Research
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
ICC Deutschland Internationale Handelskammer
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Marketing and Development
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Market Research Society
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
NWB Verlag
1
NetLibrary, Inc
1
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1
Peter Lang GmbH
1
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1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Südafrika / Central Statistical Service
1
Uni-Taschenbücher GmbH
1
University of California at Berkeley
1
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Journal of marketing communications
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
International journal of advertising : the review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of advertising research
9
European journal of marketing : EJM
8
Journal of business research : JBR
8
Journal of promotion management : JPM
8
SpringerLink / Bücher
8
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
European Advertising Academy
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
5
Journal of marketing research : JMR
5
Springer eBook Collection
5
Advances in advertising research
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Journal of retailing and consumer services
4
Research
4
The marketing review
4
Economics and business review
3
European journal of operational research : EJOR
3
European research studies
3
Gabler Edition Wissenschaft
3
International journal of technology marketing : IJTMkt
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of the Academy of Marketing Science
3
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Source
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ECONIS (ZBW)
677
USB Cologne (EcoSocSci)
7
EconStor
1
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1
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
2
Promotion : Persuasive communication in marketing
Tillman, Rollie
;
Kirkpatrick, Charles Atkinson
-
1968
Persistent link: https://www.econbiz.de/10000568028
Saved in:
3
Marketing communications
Crane, Edgar
-
1972
-
2. ed.
Persistent link: https://www.econbiz.de/10000042256
Saved in:
4
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
Baier, Daniel
(
contributor
);
Decker, Reinhold
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000911973
Saved in:
5
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
6
Marketing communication : Modern promotional strategy
Webster, Frederick Elmer
-
1971
Persistent link: https://www.econbiz.de/10000572068
Saved in:
7
Kommunikations-Assessment - das Instrument ganzheitlicher Wirkungsforschung
Köller, Christoph
- In:
Effizienz statt Verantwortung? : Anforderungen, …
,
(pp. 67-78)
.
1994
Persistent link: https://www.econbiz.de/10001317780
Saved in:
8
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
9
A critical review of the costs of advertising : a transformative consumer research perspective
Scarpaci, Joseph L.
;
Sovacool, Benjamin K.
;
Ballantyne, …
- In:
Journal of consumer policy : consumer issues in law, …
39
(
2016
)
2
,
pp. 119-140
Persistent link: https://www.econbiz.de/10011690107
Saved in:
10
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
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