A critical review of the costs of advertising : a transformative consumer research perspective
Joseph L. Scarpaci, Benjamin K. Sovacool, Ronnie Ballantyne
| Year of publication: |
June 2016
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|---|---|
| Authors: | Scarpaci, Joseph L. ; Sovacool, Benjamin K. ; Ballantyne, Ronnie |
| Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 39.2016, 2, p. 119-140
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| Subject: | Advertising | Integrated marketing communications | Transformative consumer research | Corporate social responsibility | Ethics | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Werbung | Marketingmanagement | Marketing management | Marktforschung | Market research | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10603-016-9315-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011690107