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Masters of advertising copy
Frederick, Justus George (contributor) - 2015 - Repr. by Garland Publishing Inc. 1985
Persistent link: https://www.econbiz.de/10010417953
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Masters of Advertising Copy (RLE Marketing)
Frederick, J. George - 2014
Cover -- Half Title -- Title Page -- Copyright Page -- Original Title Page -- Original Copyright Page -- Table of Contents -- Preface -- Introduction -- Words are the Working Tools -- Chapter I: Advertising Copy and the Writer -- Chapter II: The Advertising Writer Who is Bigger than His Ad --...
Persistent link: https://www.econbiz.de/10012223131
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J. (ed.); Baker, Stacey Menzel (ed.);  … - AMA Winter Academic Conference <2021, Online>; American … - 2021
Persistent link: https://www.econbiz.de/10012880704
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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019
Persistent link: https://www.econbiz.de/10012486208
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>; … - 2023
Persistent link: https://www.econbiz.de/10014444517
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>; … - 2023
Persistent link: https://www.econbiz.de/10014444522