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1
Advertising management
Aaker, David A.
;
Myers, John G.
-
1987
-
3. ed
Persistent link: https://www.econbiz.de/10000736288
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2
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
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3
Causes of irritation in advertising
Aaker, David A.
;
Bruzzone, Donald E.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
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