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Marketing and politics: Models, behavior, and policy implications
Gordon, Brett
;
Lovett, Mitchell
;
Shachar, Ron
; …
- In:
Marketing Letters
23
(
2012
)
2
,
pp. 391-403
Persistent link: https://www.econbiz.de/10010867899
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2
Perspectives on promotion and database marketing : the collected works of Robert C. Blattberg
Allenby, Greg
(
contributor
);
Allenby, Greg M.
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10003896260
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