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Promotional strategy : managing the marketing communications process
Engel, James F.; Warshaw, Martin R.; Kinnear, Thomas C. - 1983 - 5. ed
Persistent link: https://www.econbiz.de/10000061671
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Advertising theory and practice
Sandage, C. H.; Fryburger, Vernon; Rotzoll, Kim - 1983 - 11. ed
Persistent link: https://www.econbiz.de/10000051804
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Advertising
Wright, John Sherman; Winter, Willis L.; Zeigler, … - 1982 - 5. ed
Persistent link: https://www.econbiz.de/10000077534
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Media in advertising
Barton, Roger - 1964
Persistent link: https://www.econbiz.de/10001528426
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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322
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Sensus van besigheidsdienste, 1987
1989
Persistent link: https://www.econbiz.de/10000799609
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Was bringt die Werbewirkungsforschung? : neuere Ansätze und Ergebnisse ; Dokumentation des Workshops vom 6. November 1992
Meffert, Heribert (contributor) - 1993
Persistent link: https://www.econbiz.de/10000873047
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner (honouree) - 1994
Persistent link: https://www.econbiz.de/10000507908
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Marketing, sales promotion, and advertising
Nolan, Carroll Anthony - 1965 - 7th ed
Persistent link: https://www.econbiz.de/10000541597