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Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma; Martín Herrán, Guiomar; Zaccour, Georges - In: International journal of production economics 187 (2017), pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
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Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Karray, Salma; Martín Herrán, Guiomar - In: Review of marketing science 6 (2008) 1, pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
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Shelf-space allocation and advertising decisions in the marketing channel : a differential game approach
Martín Herrán, Guiomar; Taboubi, Sihem - In: International game theory review 7 (2005) 3, pp. 313-330
Persistent link: https://www.econbiz.de/10003192678
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Managing advertising investments in marketing channels
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of retailing and consumer services 65 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
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The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma; Martín Herrán, Guiomar - In: International journal of production economics 244 (2022), pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
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Cooperative advertising for competing manufacturers : the impact of long-term promotional effects
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: International journal of production economics 184 (2017), pp. 21-32
Persistent link: https://www.econbiz.de/10011642476
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Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising
De Giovanni, Pietro; Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 272 (2019) 2, pp. 465-480
Persistent link: https://www.econbiz.de/10011942131
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Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of business research : JBR 78 (2017), pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
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An integrative framework of cooperative advertising : should manufacturers continuously support retailer advertising?
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of business research : JBR 70 (2017), pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
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Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 275 (2019) 2, pp. 635-647
Persistent link: https://www.econbiz.de/10011993549