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Understanding the timing and magnitude of advertising spending patterns
Gijsenberg, Maarten J.; Heerde, Harald J. van; Dekimpe, … - 2009
Persistent link: https://www.econbiz.de/10009306647
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Advertising and price effectiveness over the business cycle
Gijsenberg, Maarten J.; Heerde, Harald J. van; Dekimpe, … - 2009
Persistent link: https://www.econbiz.de/10009485877
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Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.; Nijs, Vincent R.; … - 2002
Persistent link: https://www.econbiz.de/10001655442
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Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.; Nijs, Vincent R.; … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523