Similar Search Results - EconBiz

Evaluation and associations : a neural-network model of advertising and consumer choice

Batt, Meghana A. - In: Journal of economic behavior & organization : JEBO 82 (2012) 1, pp. 236-255

Persistent link: https://www.econbiz.de/10009685015

Neuroeconomic Studies in Industrial Organization : Brand, Advertising and Price Effects on Consumer Valuation and Choice

Tremblay, Carol Horton - 2018

Neuroeconomics makes use of new data and tools from neuroscience to enrich the study of economic decision-making. This chapter introduces neuroeconomic methods and surveys a number of contributions to the literature regarding brain responses to brands, advertisements, pricing and product...

Persistent link: https://www.econbiz.de/10012928519

Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany

Logemann, Jan - In: Reshaping capitalism in Weimar and Nazi Germany, (pp. 208-231). 2022

Persistent link: https://www.econbiz.de/10013191962

Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag

Kroeber-Riel, Werner (honouree) - 1994

Persistent link: https://www.econbiz.de/10000507908

Motivation research in advertising and marketing

Smith, George Horsley - 1954

Persistent link: https://www.econbiz.de/10000674520

Seeing the voice of the consumer : metaphor-based advertising research

Zaltman, Gerald; Coulter, Robin Higie - 2009

Persistent link: https://www.econbiz.de/10003793919

Attitudes of Indonesian mothers toward food advertising directed to children

Waller, David S.; Lanasier, Evi V. - In: Journal of food products marketing 21 (2015) 4, pp. 397-412

Persistent link: https://www.econbiz.de/10011432270

Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling

Venkatraman, Vinod; Dimoka, Angelika; Pavlou, Paul A.; … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 436-452

Persistent link: https://www.econbiz.de/10011337515

Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference

Warlop, Luk; Shrum, L. J.; Merunka, Dwight; Barnier, … - In: Journal of business research : JBR 67 (2014) 7, pp. 1519-1521

Persistent link: https://www.econbiz.de/10010379287

Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures

O'Donohoe, Stephanie (contributor) - 2014

Persistent link: https://www.econbiz.de/10010254438

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