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Advertising
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Experiment
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Septianto, Felix
23
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15
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12
Taylor, Charles Raymond
12
Chan, Kara
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Diehl, Sandra
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Rosengren, Sara
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Wu, Linwan
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Yoon, Sukki
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Dens, Nathalie
10
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9
Evans, Nathaniel J.
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
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8
Ghose, Anindya
8
Hudders, Liselot
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Mueller, Barbara
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Quach, Sara
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Terlutter, Ralf
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Zúñiga, Miguel Ángel
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Bellman, Steven
7
Choi, Yung Kyun
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Karray, Salma
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Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Wilbur, Kenneth C.
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Bang Nguyen Viet
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Esch, Franz-Rudolf
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AMA Winter Academic Conference <2021, Online>
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American association of Advertising Agencies
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Association of National Advertisers
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Avrim Lazar and Associates
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Axel Springer AG
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Boston College / Department of Economics
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Consumer Research Institute, inc.
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Deutsche Werbewissenschaftliche Gesellschaft
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Erasmus Research Institute of Management
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European Advertising Academy
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Forschungsgruppe Konsum und Verhalten
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Fördergesellschaft Marketing an der Universität Augsburg
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Förderverein Marburger Japan-Reihe
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Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
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IP Deutschland GmbH <Köln>
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Peter Lang GmbH
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1
Study on the consumer judgment of advertising
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
The Nielsen Company (Germany)
1
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International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
107
Journal of marketing communications
97
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
68
Journal of promotion management : innovations in planning and applied research
48
Journal of retailing and consumer services
46
Journal of advertising
42
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of advertising : official publication of the American Academy of Advertising
35
Journal of Consumer Marketing
32
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
European Journal of Marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of marketing
18
Journal of marketing research : JMR
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of historical research in marketing
14
Marketing intelligence & planning
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
European journal of operational research : EJOR
12
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ECONIS (ZBW)
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Other ZBW resources
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EconStor
7
USB Cologne (EcoSocSci)
6
RePEc
3
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1
The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan : a managerial perspective
Muhammad Waqas
;
Mian, Sarmad Jan
;
Nazir, Nabila
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10013536370
Saved in:
2
The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
Saved in:
3
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
4
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
5
Competition in consumer shopping experience
Iyer, Ganesh
;
Kuksov, Dmitri
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 913-933
Persistent link: https://www.econbiz.de/10009702523
Saved in:
6
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
7
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
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8
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
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9
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
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10
Online ads and offline sales : measuring the effects of retail advertising via a controlled experiment at Yahoo!
Lewis, Randall A.
;
Reiley, David H.
- In:
Quantitative marketing and economics : QME
12
(
2014
)
3
,
pp. 235-266
Persistent link: https://www.econbiz.de/10010407786
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