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Super bowl XLVII TV advertising in the USA : male and female impressions among college students
Akcay, Okan; Dalgin, M. Halim - In: Eurasian business review 6 (2016) 1, pp. 25-36
The Super Bowl is one of the highest profile sporting events in the USA. Each year, over 100 million American consumers … Super Bowl Advertising among college students to determine what characteristics of the ads were significant what …
Persistent link: https://www.econbiz.de/10011631620
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Sex, beauty, and youth : an analysis of advertising appeals targeting US women of different age groups
Taylor, Kimberly A.; Miyazaki, Anthony D.; Mogensen, … - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10009770223
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Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay; Coleman, Catherine A. - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
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Settlement implications of lawyer advertising
Friehe, Tim; Gabuthy, Yannick; Lambert, Eve-Angéline - In: International review of law and economics 61 (2020)
Persistent link: https://www.econbiz.de/10012512299
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Optimal attorney advertising
Stone, Michael P. - 2010
Persistent link: https://www.econbiz.de/10003987272
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Optimal Attorney Advertising
Stone, Michael P.; Miceli, Thomas J. - 2012
Attorney advertising routinely targets tort victims. This paper reviews the Supreme Court’s jurisprudence on attorney … advertising, and develops a theoretical model that incorporates advertising intensity, litigation costs, and an endogenous number … of lawsuits. Since advertising induces victims to bring suit, it increases the level of injurer care. However, litigation …
Persistent link: https://www.econbiz.de/10014041723
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Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon; Kim, Jooyoung; Kim, Bong-chul - In: Journal of promotion management : JPM 24 (2018) 4, pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
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Colours in advertising and affective responses : the moderating role of gender and optimum stimulation level
Balamoorthy, S.; Pandey, Mrinalini - In: International journal of applied management science 11 (2019) 3, pp. 255-276
Persistent link: https://www.econbiz.de/10012110840
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Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
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Passing the Bechdel Test and the influence of Internet and social media advertising on seeing a new movie release
Fogel, Joshua; Criscione, Kara - In: The psychologist-manager journal : official journal of … 22 (2020) 3, pp. 67-77
Persistent link: https://www.econbiz.de/10012304000