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Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands

Gierl, Heribert; Bartikowski, Boris; Fastoso, Fernando - In: Marketing : ZFP ; journal of research and management 44 (2022) 3, pp. 60-76

Persistent link: https://www.econbiz.de/10013392050

Wertepräferenzen in der Werbung des Premiumsegments der deutschen Automobilindustrie - eine Imagefrage

Iperen, Rudolf-Jan van - In: Kooperation und Effizienz in der …, (pp. 133-148). 2006

Persistent link: https://www.econbiz.de/10003323045

Wertepräferenzen in der Werbung des Premiumsegments der deutschen Automobilindustrie : eine Imagefrage

Iperen, Rudolf-Jan van - In: Kooperation und Effizienz in der …, (pp. 133-148). 2008

Persistent link: https://www.econbiz.de/10003700669

Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement

Kim, Jae-Eun; Lloyd, Stephen; Cervellon, Marie-Cécile - In: Journal of business research : JBR 69 (2016) 1, pp. 304-313

Persistent link: https://www.econbiz.de/10011417729

Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists

Prayag, Girish; Soscia, Isabella - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 551-565

Persistent link: https://www.econbiz.de/10011517145

Fake remake : the role of the luxury fashion market in driving sustainable fashion practices

Finn, Angela; Fraser, Kim - In: Sustainable luxury : managing social and environmental …, (pp. 28-42). 2015

Persistent link: https://www.econbiz.de/10010465449

Advertising in a Luxury Fashion Magazine : A Comparison between Italy and China

Checchinato, Francesca - 2013

In the general framework of globalization and internationalization, the paper focuses on the advertising strategies adopted by top companies in the luxury sector. The article reports on the preliminary data of a study to determine the importance of local culture in advertising content by...

Persistent link: https://www.econbiz.de/10013076283

Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility

Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189

Persistent link: https://www.econbiz.de/10012798110

How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture

Kim, Inhye; Choi, Yung Kyun; Lee, Sungmi - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1247-1264

Persistent link: https://www.econbiz.de/10012802302

Consumer self-reported and testosterone responses to advertising of luxury goods in social context

Pozharliev, Rumen; Verbeke, Willem J. M. I.; De … - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 103-127

Persistent link: https://www.econbiz.de/10012583873

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