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Advertising
USA
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Kaiser, Harry M.
63
Eisend, Martin
49
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
36
Anderson, Simon P.
30
Gierl, Heribert
28
Septianto, Felix
28
Rosengren, Sara
27
Saffer, Henry
27
Kind, Hans Jarle
25
Zaccour, Georges
25
Sethi, Suresh
24
Dahlén, Micael
23
Okazaki, Shintaro
23
Bruhn, Manfred
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Stafford, Marla Royne
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Wilbur, Kenneth C.
22
Yoon, Sukki
22
Diehl, Sandra
20
Huh, Jisu
20
Kinnucan, Henry W.
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Nilssen, Tore
19
Yoon, Hye Jin
19
Campbell, Colin L.
18
Dens, Nathalie
18
Ford, John B.
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Mueller, Barbara
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Carlson, Les
17
Dave, Dhaval
17
Esch, Franz-Rudolf
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Prasad, Ashutosh
17
Bagwell, Kyle
16
Jerath, Kinshuk
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Jullien, Bruno
16
Liaukonyte, Jura
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Pepels, Werner
16
Reid, Leonard N.
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54
Springer Fachmedien Wiesbaden
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Axel-Springer-Verlag
10
C.E.P.R. Discussion Papers
10
RWI - Leibniz-Institut für Wirtschaftsforschung
10
Université Paris-Dauphine (Paris IX)
8
EconWPA
6
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Zentralausschuss der Werbewirtschaft
5
Økonomisk institutt, Universitetet i Oslo
5
Agricultural and Applied Economics Association - AAEA
4
Cowles Foundation for Research in Economics, Yale University
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
European Advertising Academy
4
NET Institute
4
Nordic Council of Ministers
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Zentralverband der Deutschen Werbewirtschaft
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American Enterprise Institute for Public Policy Research
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Cornell University / Department of Agricultural Economics
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IP Deutschland GmbH <Köln>
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International Association of Business Communicators
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Uni-Taschenbücher GmbH
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United States / Congress / House / Committee on Interstate and Foreign Commerce
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Census Bureau, Department of Commerce
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Center for Applied Economics and Policy Research (CAEPR), Department of Economics
2
Centre Interuniversitaire sur le Risque, les Politiques Économiques et l'Emploi (CIRPÉE)
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
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Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of marketing communications
147
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of operational research : EJOR
65
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
62
International journal of industrial organization
54
International journal of internet marketing and advertising : IJIMA
54
NBER working paper series
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
SpringerLink / Bücher
43
Journal of marketing
41
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
Marketing letters : a journal of research in marketing
35
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
CESifo working papers
28
Economics letters
28
Journal of international consumer marketing
27
Applied economics
25
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ECONIS (ZBW)
9,680
RePEc
367
USB Cologne (EcoSocSci)
171
EconStor
52
BASE
41
Other ZBW resources
7
ArchiDok
2
USB Cologne (business full texts)
1
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1
Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
Saved in:
2
Improving sustainable
fashion
marketing and
advertising
: a reflection on framing message and target audience
Guedes, Biatriz
;
Paillard-Bardey, Aurore C.
;
Schat, Anke
- In:
International journal of market research
62
(
2020
)
2
,
pp. 124-126
Persistent link: https://www.econbiz.de/10012214125
Saved in:
3
Older women's responses to current
fashion
models
Kozar, Joy M.
;
Damhorst, Mary Lynn
- In:
Journal of fashion marketing and management
12
(
2008
)
3
,
pp. 338-350
Persistent link: https://www.econbiz.de/10003761549
Saved in:
4
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
5
The influence of cognitive load on nonverbal accuracy of caucasian and African-American targets : implications for ad processing
Andrzejewski, Susan A.
;
Podoshen, Jeffrey S.
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 83-90
Persistent link: https://www.econbiz.de/10011690498
Saved in:
6
Magazine online
advertising
in France and the United States
Lascu, Dana-Nicoleta
;
Marcheva, Marta
;
Thieringer, Kendree
- In:
Journal of fashion marketing and management
20
(
2016
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10011575443
Saved in:
7
Woman's responses to
fashion
media images : a study of female consumers aged 30 - 59
Kozar, Joy M.
- In:
International journal of consumer studies
34
(
2010
)
3
,
pp. 272-278
Persistent link: https://www.econbiz.de/10003977544
Saved in:
8
"The mad search for beauty" : actresses, cosmetics and the middle-class market
Schweitzer, Marlis
- In:
Testimonial advertising in the American marketplace : …
,
(pp. 123-149)
.
2009
Persistent link: https://www.econbiz.de/10003924694
Saved in:
9
Gender and media literacy : women and men try on responses to objectification in
fashion
advertising
Lambiase, Jacqueline
;
Reichert, Tom
;
Adkins, Mark
; …
- In:
Gender, culture, and consumer behavior
,
(pp. 139-159)
.
2012
Persistent link: https://www.econbiz.de/10009544242
Saved in:
10
Attitude towards
fashion
advertisements with political content: impacts of opinion leadership and perception of advertisement message
Harben, Beth
;
Kim, So-yŏng
- In:
International journal of consumer studies
32
(
2008
)
1
,
pp. 88-98
Persistent link: https://www.econbiz.de/10003701048
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