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This paper develops a dynamic industry model in which firms compete to acquire customers over time by disseminating information about themselves under the presence of random shocks to their efficiency. The properties of the model's stationary equilibrium are related to empirical regularities on...
Persistent link: https://www.econbiz.de/10013139261
An information-based model is developed where traditional and digital advertising finance the provision of free media goods and affect price competition. The economy is not efficient. Media goods are under provided. Additionally, there is excessive advertising when ads cannot be perfectly...
Persistent link: https://www.econbiz.de/10013220326
A model is developed where traditional and digital advertising finance the provision of free media goods and affect price competition. The economy is not efficient. Media goods are under provided. Additionally, there is too much advertising when ads cannot be perfectly directed toward potential...
Persistent link: https://www.econbiz.de/10012496090
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