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Advertising in the U.S. Personal Computer Industry
Goeree, Michelle S. - 2004
) industry. I present an empirical discrete-choice model of limited information on the part of consumers, where advertising …
Persistent link: https://www.econbiz.de/10010263301
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Advertising as a distortion of social learning
Brekke, Kjell Arne; Rege, Mari - 2006
By combining a theory of herding behavior with the phenomenon of availability heuristic, this paper shows that non-informative advertisements can affect people’s choices by influencing their perception of product quality. We present a model in which people can learn about product quality by...
Persistent link: https://www.econbiz.de/10010284386
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The persuasive effect of volunteering negative information in advertising
Swanson, Lauren A. - 1983
Persistent link: https://www.econbiz.de/10000734132
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Konsumentspørsm°al i lokale medier
1989
Persistent link: https://www.econbiz.de/10000804615
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Unfairness and deception in appliance markets
Morley, John F. - 1986
Persistent link: https://www.econbiz.de/10000780651
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The economics of information intermediaries
Sass, Tim Roger - 1984
Persistent link: https://www.econbiz.de/10000687012
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Viewer sampling and quality signaling in a television market
Çelik, Levent - 2008
Persistent link: https://www.econbiz.de/10003769994
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The effect of terminologies on attitudes toward advertisements and brands : consumer product knowledge as a moderator
Chuang, Shih-chieh; Tsai, Chia-ching; Cheng, Yin-hui; … - In: Journal of business and psychology 24 (2009) 4, pp. 485-491
Persistent link: https://www.econbiz.de/10003934773
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Market demand of smart but uninformed consumers rotates counterclockwise with better information : surprising welfare effects
Graça, Tarcisio Barroso da; Masson, Robert T. - In: Applied economics letters 23 (2016) 1/3, pp. 11-14
Persistent link: https://www.econbiz.de/10011414186
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Information goods and advertising : an economic model of the internet
Stegeman, Mark (contributor) - 2004 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002092284