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Kaiser, Harry M.
62
Eisend, Martin
48
Taylor, Charles Raymond
37
Pelsmacker, Patrick de
36
Anderson, Simon P.
28
Gierl, Heribert
27
Rosengren, Sara
27
Septianto, Felix
27
Saffer, Henry
26
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dahlén, Micael
23
Stafford, Marla Royne
23
Kind, Hans Jarle
22
Okazaki, Shintaro
22
Yoon, Sukki
22
Diehl, Sandra
20
Huh, Jisu
20
Kinnucan, Henry W.
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Campbell, Colin L.
18
Carlson, Les
18
Ford, John B.
18
Mueller, Barbara
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Dens, Nathalie
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
17
Dave, Dhaval
16
Jerath, Kinshuk
16
Jullien, Bruno
16
Pepels, Werner
16
Reid, Leonard N.
16
Bagwell, Kyle
15
Choi, Yung Kyun
15
Hackley, Christopher E.
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Springer Fachmedien Wiesbaden
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Axel-Springer-Verlag
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RWI - Leibniz-Institut für Wirtschaftsforschung
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European Society for Opinion and Marketing Research
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American Marketing Association
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Zentralausschuss der Werbewirtschaft
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European Advertising Academy
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Nordic Council of Ministers
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Zentralverband der Deutschen Werbewirtschaft
4
Agricultural and Applied Economics Association - AAEA
3
American Enterprise Institute for Public Policy Research
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Cornell University / Department of Agricultural Economics
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IGI Global
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IP Deutschland GmbH <Köln>
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
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United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
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Associacija Kommunikacionnych Agenstv Rossii
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Association of National Advertisers
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2
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2
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2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
Institute of Canadian Advertising
2
International Chamber of Commerce
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
NetLibrary, Inc
2
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Journal of advertising research
215
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
159
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
56
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of current issues and research in advertising
46
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
35
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
European Journal of Marketing
30
Economics letters
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
CESifo working papers
28
Marketing : ZFP ; journal of research and management
28
Journal of international consumer marketing
26
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ECONIS (ZBW)
9,726
USB Cologne (EcoSocSci)
108
Other ZBW resources
105
RePEc
27
BASE
11
EconStor
10
ArchiDok
2
USB Cologne (business full texts)
1
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1
Werbung
mit Umweltschutz : Sonderdruck aus RWW, Rechtsfragen in Wettbewerb und
Werbung
Lambsdorff, Hans Georg
-
1993
Persistent link: https://www.econbiz.de/10000868175
Saved in:
2
Corrective advertising - the Federal Trade Commission's : new remedy against deceptive advertising
Grimes, Warren S.
- In:
Gewerblicher Rechtsschutz, Urheberrecht, …
,
(pp. 359 - 367)
.
1973
Persistent link: https://www.econbiz.de/10014537715
Saved in:
3
Fake discounts drive real revenues in retail
Ngwe, Donald
-
2018
Persistent link: https://www.econbiz.de/10011931556
Saved in:
4
Interaktive
Werbung
: Marketingkommunikation auf dem Weg ins digitale Zeitalter
Silberer, Günter
(
ed.
);
Rengelshausen, Oliver
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000598191
Saved in:
5
Advertising restrictions as rent increasing costs
Morris, John Richard
;
Langenfeld, James A.
-
1992
Persistent link: https://www.econbiz.de/10000836216
Saved in:
6
The Federal Trade Commission advertising substantiation program and changes in the content of advertising in selected industries
Healey, John Samuel
-
1978
Persistent link: https://www.econbiz.de/10000733414
Saved in:
7
On the determination of advertising effectiveness : An empirical study of the German cigarette market
Reuijl, Jan C.
-
1982
Persistent link: https://www.econbiz.de/10000559524
Saved in:
8
Werbung
. Und Moral
Nickel, Volker
-
1997
Persistent link: https://www.econbiz.de/10000626646
Saved in:
9
Öko-Schmäh oder Information? : Über den Mißbrauch gefühlsbetonter
Werbung
mit Umweltschutzargumenten
Furgler, Erika
-
1991
Persistent link: https://www.econbiz.de/10000508044
Saved in:
10
Deutscher Werberat ...
Deutscher Werberat
-
Berlin : Verl. Ed. ZAW
;
-2003: Bonn : Verl. Ed. ZAW
-
Nachgewiesen 1991 - 2012; 2014 -
Persistent link: https://www.econbiz.de/10000499019
Saved in:
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