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Crisis communications : a casebook approach

Fearn-Banks, Kathleen - 2002 - 2. ed.

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When ads work : new proof that advertising triggers sales

Jones, John Philip - 2007 - 2nd ed.

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Crisis communications : a casebook approach

Fearn-Banks, Kathleen - 2007 - 3. ed.

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Helgert, Joseph P. - 2005

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How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity

Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2012) 1/2012, pp. 34-41

The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...

Persistent link: https://www.econbiz.de/10010420968