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Advertising
Consumer behaviour
80,844
Konsumentenverhalten
80,725
Marketing
31,492
Theorie
11,387
Theory
11,353
Relationship marketing
9,824
Beziehungsmarketing
9,802
Brand management
8,154
Markenführung
8,145
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6,900
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6,847
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6,120
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5,933
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5,930
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5,847
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5,829
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5,755
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5,705
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5,663
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Social web
5,215
Online-Marketing
5,158
Internet marketing
5,134
Markenartikel
4,647
Brand
4,609
Einzelhandel
4,527
Service quality
4,459
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4,437
Retail trade
4,379
Electronic Commerce
4,104
Verbraucherverhalten
3,925
E-commerce
3,803
Werbewirkung
3,801
Advertising effects
3,760
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Septianto, Felix
23
Eisend, Martin
15
Gierl, Heribert
15
Dahlén, Micael
13
Pelsmacker, Patrick de
13
Taylor, Charles Raymond
12
Rosengren, Sara
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Boerman, Sophie C.
9
Bruhn, Manfred
9
Chan, Kara
9
Evans, Nathaniel J.
9
Koschnick, Wolfgang J.
9
Pepels, Werner
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Kaiser, Harry M.
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Wilbur, Kenneth C.
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Keller, Kevin Lane
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Wilson, Christopher
7
Allan, David
6
Arora, Taanika
6
Bang Nguyen Viet
6
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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Axel-Springer-Verlag
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American Marketing Association
5
Agricultural and Applied Economics Association - AAEA
3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
Tilburg University, School of Economics and Management
2
Université Paris-Dauphine (Paris IX)
2
epubli GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
1
American association of Advertising Agencies
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Association of National Advertisers
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Avrim Lazar and Associates
1
Axel Springer AG
1
Berufsverband Deutscher Markt- und Sozialforscher
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Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Boston College / Department of Economics
1
C.E.P.R. Discussion Papers
1
Centro de Estudios Financieros <Madrid u.a.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Department of Economics, Oxford University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Erasmus Research Institute of Management
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
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International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
107
Journal of marketing communications
98
International journal of advertising : the quarterly review of marketing communications
72
Journal of advertising research
72
Journal of promotion management : innovations in planning and applied research
52
Journal of retailing and consumer services
47
International journal of internet marketing and advertising : IJIMA
44
Journal of advertising
42
Journal of promotion management : JPM
42
Psychology & marketing
38
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European Journal of Marketing
30
European journal of marketing : EJM
30
Journal of current issues and research in advertising : JCIRA
26
Journal of historical research in marketing
25
Health marketing quarterly
23
Management science : journal of the Institute for Operations Research and the Management Sciences
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Marketing letters : a journal of research in marketing
20
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing
19
SpringerLink / Bücher
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
18
Journal of current issues and research in advertising
18
Journal of marketing research : JMR
18
Young Consumers
18
Journal of business ethics : JOBE
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of global marketing
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing intelligence & planning
15
European journal of marketing
13
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Source
All
ECONIS (ZBW)
3,368
Other ZBW resources
105
USB Cologne (EcoSocSci)
66
RePEc
27
BASE
10
USB Cologne (business full texts)
1
EconStor
1
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1
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E.
-
2010
-
4. ed.
Persistent link: https://www.econbiz.de/10003892475
Saved in:
2
Parental influence upon children's diet : the issue of category
Preston, Chris
- In:
International journal of consumer studies
34
(
2010
)
2
,
pp. 179-182
Persistent link: https://www.econbiz.de/10003945479
Saved in:
3
Applying industry practices to promote healthy foods : an exploration of positive
marketing
outcomes
Bublitz, Melissa G.
;
Peracchio, Laura A.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2484-2493
Persistent link: https://www.econbiz.de/10011399520
Saved in:
4
Research in the Canadian food
marketing
supply chain system post-1986
Hawkins, Murray H.
;
Mackie, James Austin Copeland
-
2003
Persistent link: https://www.econbiz.de/10001864059
Saved in:
5
Picturing food : the visual style of teen-targeted food
marketing
Ellison, Kirsten
;
Truman, Emily
;
Elliott, Charlene
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 352-366
Persistent link: https://www.econbiz.de/10014302696
Saved in:
6
Consumer generalization of nutrient content claims in advertising
Andrews, J. Craig
;
Netemeyer, Richard G.
;
Burton, Scot
-
1996
Persistent link: https://www.econbiz.de/10000957472
Saved in:
7
Consumer perceptions of heart-health claims for cooking oils and vegetable oil spreads
Murphy, R. Dennis
;
Ippolito, Pauline M.
;
Pappalardo, …
-
2007
Persistent link: https://www.econbiz.de/10003454660
Saved in:
8
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
9
Effects of consumer weight level and advertising appeals on consumer attitude toward food and advertisements
Wei, Yujie
;
Rickard, Mary Kay
;
Brown, Cheryl
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 426-441
Persistent link: https://www.econbiz.de/10011432274
Saved in:
10
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
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