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Advertising
Meinung
4,780
Opinion
4,778
Communication media
3,258
Kommunikationsmedien
3,258
Massenmedien
2,280
Deutschland
1,501
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1,215
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1,203
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1,053
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760
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747
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698
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659
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641
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631
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582
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556
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556
Welt
534
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534
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518
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432
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427
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427
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418
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418
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391
EU-Staaten
391
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390
Werbung
386
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376
Experiment
343
Großbritannien
315
Migranten
309
Migrants
309
Wahlverhalten
293
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289
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270
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15
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4
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3
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3
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3
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3
Nachschlagewerk
3
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3
Ratgeber
2
Zeitung
2
Adressbuch
1
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Esch, Franz-Rudolf
6
Anderson, Simon P.
5
Bonatti, Alessandro
5
Bergemann, Dirk
4
Dewenter, Ralf
4
Gabszewicz, Jean Jaskold
4
Kroeber-Riel, Werner
4
McAllister, Matthew P.
4
Seebohn, Joachim
4
Wagner-Havlicek, Carina
4
Wimmer, Harald
4
Alozie, Emmanuel C.
3
Blasco, Andrea
3
Blum, Eleanor
3
Heimeshoff, Ulrich
3
Katz, Helen E.
3
Pethig, Rüdiger
3
Sobbrio, Francesco
3
Afnira, Ella
2
Broadbent, Simon
2
Carlson, Les
2
Focke, Florens
2
Frith, Katherine Toland
2
James, Jeffrey
2
Jamil, Achmad
2
Katona, Zsolt
2
Kerkhof, Anna
2
Ketelaar, Paul E.
2
Klapper, Daniel
2
Kohlbacher, Florian
2
Konstantinova, D. H.
2
Koschnick, Wolfgang J.
2
Kost, Julia F.
2
Krone, Jan
2
Mahrdt, Niklas
2
Manoilova, S. G.
2
Moser, H. R.
2
Münster, Johannes
2
Nickel, Volker
2
Niessen-Ruenzi, Alexandra
2
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Springer Fachmedien Wiesbaden
2
Asociación Española de Anunciantes
1
Communication, Advertising and Marketing Education Foundation
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Görres-Gesellschaft zur Pflege der Wissenschaft
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Regensburger Verbund für Werbeforschung
1
Special Libraries Association
1
Uni-Taschenbücher GmbH
1
Zentralverband der Deutschen Werbewirtschaft
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
6
The journal of media economics
6
Journal of promotion management : JPM
5
SpringerLink / Bücher
5
Journal of advertising research
4
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
Kohlhammer-Edition Marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Young consumers : insight and ideas for responsible marketers
3
Cowles Foundation Discussion Paper
2
Discussion paper / Centre for Economic Policy Research
2
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Health marketing quarterly
2
Information economics and policy : IEP
2
International journal of consumer studies
2
Journal of euromarketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public economics
2
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
2
Routledge studies in international business and the world economy
2
Springer eBook Collection / Business and Economics
2
The Lahore journal of business
2
The advertising and consumer culture reader
2
Volkswirtschaftliche Diskussionsbeiträge
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advances in multimedia and interactive technologies (AMIT) book series
1
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Age of access? - Grundfragen der Informationsgesellschaft
1
Beiträge zur Verhaltensforschung
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Bridging the gap between advertising academia and practice
1
CAWM discussion paper
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion papers : DP
1
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Source
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ECONIS (ZBW)
266
USB Cologne (EcoSocSci)
5
RePEc
1
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1
Horizont : eine Marke der dfv-Mediengruppe ; Zeitung für Marketing, Werbung und Medien
Frankfurt, M. : Deutscher Fachverlag
;
-1986: Berlin : …
-
1983,36 -
Persistent link: https://www.econbiz.de/10000428874
Saved in:
2
A handbook of advertising techniques
Harrison, Tony
-
1987
Persistent link: https://www.econbiz.de/10000747588
Saved in:
3
The commercialization of American culture : new advertising, control, and democracy
McAllister, Matthew P.
-
1996
Persistent link: https://www.econbiz.de/10000547314
Saved in:
4
Werbung. Und Moral
Nickel, Volker
-
1997
Persistent link: https://www.econbiz.de/10000626646
Saved in:
5
Advertising in Asia : communication, culture, and consumption
Frith, Katherine Toland
(
contributor
)
-
1996
-
1. ed
Persistent link: https://www.econbiz.de/10000592392
Saved in:
6
Advertising language : a pragmatic approach to advertisements in Britain and Japan
Tanaka, Keiko
-
1994
-
1. publ.
Persistent link: https://www.econbiz.de/10000416526
Saved in:
7
Advertising works : papers from the IPA Advertising Effectiveness Awards
Henley-on-Thames : World Advertising Research Center
;
…
-
[1.]1980(1981) -
Persistent link: https://www.econbiz.de/10000499353
Saved in:
8
Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze
Kroeber-Riel, Werner
-
1993
-
4. Aufl.
Persistent link: https://www.econbiz.de/10000372290
Saved in:
9
M&K : das DACH-Magazin für Markt und Kommunikation
Zürich : Galledia Fachmedien AG
;
1994-[?]: Heerbrugg : …
;
…
-
22.1994,4 -
Persistent link: https://www.econbiz.de/10000535452
Saved in:
10
Lexikon der Werbung
Pflaum, Dieter
(
ed.
);
Bäuerle, Ferdinand
(
contributor
)
-
1995
-
6., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000541970
Saved in:
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