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Search engine advertising effectiveness in a multimedia campaign

Zenetti, German; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 7-38

Persistent link: https://www.econbiz.de/10010360072

Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?

Owen, Laura J.; Lewis, Charlie; Auty, Susan; Buijzen, Moniek - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 195-206

Persistent link: https://www.econbiz.de/10010228560

Effectiveness of advertising formats in television

Martin-Santana, Josefa D.; Reinares-Lara, Eva; … - In: International journal of internet marketing and … 9 (2015) 2, pp. 85-102

Persistent link: https://www.econbiz.de/10011497548

Advertising's impact on pre-schoolers' brand knowledge and materialism

Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591

Persistent link: https://www.econbiz.de/10011620097

Digital engagement with Super Bowl commercials : analysing likeability, length, and mood

Loveland, Karen Ann; Smith, Katherine Taken; Smith, L. … - In: International journal of sport management and marketing … 23 (2023) 4, pp. 275-289

Persistent link: https://www.econbiz.de/10014311030

Microanalysis of an Advertisement Through Semiotic Interpretation: A Study Presenting an Ad Heptameter Schema and its Resourcefulness to Practitioners

Srikrishna, Vasupradha - In: International Journal of Semiotics and Visual Rhetoric … 2 (2018) 2, pp. 57-71

The purpose of this article is to understand how a semiotic analysis can spell out implications for practitioners in the advertising industry. The article presents a microanalysis of a television commercial, frame by frame, based on constructs identified from literature proposing a schema called...

Persistent link: https://www.econbiz.de/10012048230