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Advertising
Marketing
31,285
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4,987
Marketingmanagement
4,961
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1,256
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Bruhn, Manfred
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12
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8
Kloss, Ingomar
7
Kroeber-Riel, Werner
7
Schweiger, Günter
7
Schrattenecker, Gertraud
6
Bliemel, Friedhelm
5
Boenigk, Michael
5
Kitchen, Philip J.
5
Mooij, Marieke K. de
5
Nöcker, Ralf
5
Pflaum, Dieter
5
Shimp, Terence A.
5
Soloveichik, Rachel
5
Arens, William F.
4
Berger, Arthur Asa
4
Collins, Thomas L.
4
Hackley, Christopher E.
4
Nickel, Volker
4
Percy, Larry
4
Rapp, Stan
4
Roberts, Kevin W. S.
4
Seebohn, Joachim
4
Wang, Jing
4
Allen, Chris T.
3
Baack, Donald
3
Belz, Frank
3
Botzenhardt, Florian
3
Brown, Stephen
3
Clow, Kenneth E.
3
Cong, Lin William
3
Fassott, Georg
3
Ferdinand, Hans-Michael
3
Fitzgerald, Doireann
3
Gillis, Tamara L.
3
Haller, Stefanie
3
Johnson, Justin P.
3
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3
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Springer Fachmedien Wiesbaden
15
American Marketing Association
5
Agricultural and Applied Economics Association - AAEA
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
Zentralverband der Deutschen Werbewirtschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Nomos Verlagsgesellschaft
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Tilburg University, School of Economics and Management
2
Université Paris-Dauphine (Paris IX)
2
Zentralausschuss der Werbewirtschaft
2
epubli GmbH
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AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
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Advertising Research Foundation
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Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
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American Academy of Advertising
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Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
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Campus Verlag
1
Centro de Estudios Financieros <Madrid u.a.>
1
Department of Economics, Oxford University
1
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1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
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1
Deutscher Werberat
1
Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
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SpringerLink / Bücher
31
European Journal of Marketing
30
Young Consumers
18
Journal of historical research in marketing
14
Journal of Consumer Marketing
11
Research
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
8
Journal of business research : JBR
7
Springer eBook Collection / Business and Economics
7
European journal of marketing : EJM
6
Forschungsgruppe Konsum und Verhalten
6
International journal of internet marketing and advertising : IJIMA
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing Intelligence & Planning
6
Strategic Direction
6
UTB / Betriebswirtschaftslehre
6
Basler Schriften zum Marketing
5
Europäische Kulturen in der Wirtschaftskommunikation
5
Gabler Edition Wissenschaft
5
Journal of Islamic marketing : JIMA
5
Journal of advertising research
5
Lehrbuch
5
Springer eBook Collection
5
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
Gabler Research / Forschungsgruppe Konsum und Verhalten
4
International journal of islamic marketing and branding
4
Journal of Product & Brand Management
4
Routledge communication series
4
Europäische Hochschulschriften / 5
3
Grundwissen der Ökonomik / Betriebswirtschaftslehre
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Journal of Historical Research in Marketing
3
Journal of Services Marketing
3
Journal of customer behaviour
3
Journal of marketing
3
Journal of marketing communications
3
Know-how to use
3
Kohlhammer-Edition Marketing
3
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ECONIS (ZBW)
820
USB Cologne (EcoSocSci)
131
Other ZBW resources
105
RePEc
27
BASE
10
USB Cologne (business full texts)
1
EconStor
1
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W & V
München : Ebner Media Group GmbH & Co. KG
;
-2009: …
;
…
-
1963,Apr. -60. Jahrgang, Ausgabe 4 (Juni 2022) = …
Persistent link: https://www.econbiz.de/10000363209
Saved in:
2
MaxiMarketing : [die Herausforderung auf dem Weg in ein neues
Marketing
-Zeitalter ; für Verkaufsförderung, Werbung und
Marketing
]
Rapp, Stan
;
Collins, Thomas L.
-
1988
Persistent link: https://www.econbiz.de/10000083346
Saved in:
3
Perfect pitch : the art of
selling
ideas and winning new business
Steel, Jon
-
2007
Persistent link: https://www.econbiz.de/10004103411
Saved in:
4
The great
marketing
turnaround : the age of the individual, and how to profit from it
Rapp, Stan
-
1990
Persistent link: https://www.econbiz.de/10013474718
Saved in:
5
Words that sell : more than 6,000 entries to help you promote your products, services, and ideas
Bayan, Richard
-
2006
-
Rev. and expanded ed.
Persistent link: https://www.econbiz.de/10004862654
Saved in:
6
Sales strategy and design
Suzuki, Megumi
(
contributor
);
Orihara, Yasuko
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004862709
Saved in:
7
How to market, advertise, and promote your business or service in your own backyard
Egelhoff, Tom
-
2008
Persistent link: https://www.econbiz.de/10004908820
Saved in:
8
The fundamentals of creative advertising : [a visually stimulating introduction to the process and application of creative advertising, with practical steps designed to hone creati...
Burtenshaw, Ken
(
contributor
);
Mahon, Nik
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10004008980
Saved in:
9
Marketing
identities through language : English and global imagery in French advertising
Martin, Elizabeth
-
2006
Persistent link: https://www.econbiz.de/10004858471
Saved in:
10
Instant leads
Sugars, Bradley J.
-
2006
Persistent link: https://www.econbiz.de/10003998248
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