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The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 72 (2017), pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
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A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 103 (2019), pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
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What is this accent? : effects of accent and language in international advertising contexts
Laroche, Michel; Li, Rong; Richard, Marie-Odile; Xu, Lu - In: International journal of consumer studies 46 (2022) 4, pp. 1209-1222
Persistent link: https://www.econbiz.de/10013328261