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eWOM: The impact of customer-t...
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Advertising
Consumer behaviour
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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ECONIS (ZBW)
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Can marijuana counter-marketing prevent underage use? : analyzing youth response to Colorado’s "don’t be a lab rat" campaign
Sukle, Mike
;
Schultz, Dan
;
Czaplewski, Andrew J.
;
Key, …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 456-471
Persistent link: https://www.econbiz.de/10012813780
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2
Direct effect of advertising spending on firm value : moderating role of financial analyst coverage
Du, Ding
;
Osmonbekov, Talai
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 196-212
Persistent link: https://www.econbiz.de/10012288660
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