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Economic inquiry : journal of the Western Economic Association International
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Dynamics of retail adertising : evidence from a field experiment
Simester, Duncan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
; …
- In:
Economic inquiry : journal of the Western Economic …
47
(
2009
)
3
,
pp. 482-499
Persistent link: https://www.econbiz.de/10003876107
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2
Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.
;
Simester, Duncan
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
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3
Minimum advertised pricing : patterns of violation in competitive retail markets
Israeli, Ayelet
;
Anderson, Eric T.
;
Coughlan, Anne T.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 539-564
Persistent link: https://www.econbiz.de/10011532318
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